---
title: "Welcome Back Fund Marketing Communications Campaign and Media Buying ERDF"
ocid: "ocds-b5fd17-4a4f6c6d-6e75-432f-a901-6f20b19ec860"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4a4f6c6d-6e75-432f-a901-6f20b19ec860"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4a4f6c6d-6e75-432f-a901-6f20b19ec860.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4a4f6c6d-6e75-432f-a901-6f20b19ec860.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SALFORD CITY COUNCIL"
published: "2021-12-20"
---

# Welcome Back Fund Marketing Communications Campaign and Media Buying ERDF

Buyer: SALFORD CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-4a4f6c6d-6e75-432f-a901-6f20b19ec860

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4a4f6c6d-6e75-432f-a901-6f20b19ec860)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4a4f6c6d-6e75-432f-a901-6f20b19ec860.json)

## Summary

The Salford City Council is embarking on a public procurement process for the "Welcome Back Fund Marketing Communications Campaign and Media Buying ERDF." This initiative falls under the services category, specifically targeting advertising and marketing services in England. The tender is currently in the Award stage, with the competitive procurement process having been conducted via an open procedure. Key dates include the submission deadline for initial tender responses by 24 September 2021 and a projected contract start date on 11 October 2021, which will span until 31 March 2022.

This procurement presents significant opportunities for creative and media buying agencies, particularly small and medium-sized enterprises (SMEs) capable of delivering impactful marketing strategies. Prospective bidders should specialise in creative campaign design, print media, and media management, as the objective is to enhance high street foot traffic in Salford post-pandemic. Successful agencies will play a critical role in revitalising local businesses and will be evaluated based on creativity, adherence to project specifications, and overall value for money, including social value considerations.

## Notice

Salford City Council is receiving up to PS230,000 of funding from the European Regional Development Fund (ERDF) as part of the Welcome Back Fund. This funding will be used to support the return to high streets safely and help build back better from the pandemic. It builds on the PS50m Reopening High Street Safely Fund (RHSSF) allocated to councils in 2020 and forms part of wider support government is providing to communities and businesses, to protect jobs, support the most vulnerable and ensure no one is left behind as we continue to tackle the Covid-19 pandemic and begin to build back better. Salford City Council requires a suitability qualified and experienced creative, print and media buying agency to deliver creative campaign assets to be used as part of a roll out of media bursts within specified 'geographical areas' in support of a marketing communications and public information campaign. The campaign will help boost footfall and encourage people back into the high streets, thereby supporting local businesses. The agency will also manage media buying for this project. ITT submissions must be received back by 24 September including core costs and a costed menu of recommended or additional costs. Successful agencies after the initial evaluation will then be asked to present high-level design concepts for initial review and evaluation at a pitch interview w/c 27 September 2021. Submissions will be judged on creativity, ability to meet the brief, and value for money, including social value. Additional information: Tender documents are available on The Chest project reference DN566769. https://procontract.due-north.com/Register.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6fcb0975-8bb0-4adb-ab69-8cef80cb0c59 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Dec 2021 |
| Submission deadline | 24 Sep 2021 |
| Future notice date | Not specified |
| Award date | 21 Oct 2021 |
| Contract period | 22 Oct 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £91,005 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SALFORD CITY COUNCIL |
| Locality | SWINTON |
| Post town | Manchester |
| Postcode | M27 5AW |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Swinton & Wardley |
| Westminster constituency | Worsley and Eccles |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BUY ME MEDIA |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 22000000 - Printed matter and related products
- 79340000 - Advertising and marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 20 Dec 2021 at 13:56 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6fcb0975-8bb0-4adb-ab69-8cef80cb0c59
- 6 Sep 2021 at 12:33 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3f0d35bb-b39f-4e3c-bbd0-9b0d9a170261
- 6 Sep 2021 at 10:24 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2f411918-08cb-45eb-896b-b31ae074e398

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6fcb0975-8bb0-4adb-ab69-8cef80cb0c59
  20th December 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/3f0d35bb-b39f-4e3c-bbd0-9b0d9a170261
  6th September 2021 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/2f411918-08cb-45eb-896b-b31ae074e398
  6th September 2021 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.salford.gov.uk/
- https://procontract.due-north.com/Register

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4a4f6c6d-6e75-432f-a901-6f20b19ec860. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4a4f6c6d-6e75-432f-a901-6f20b19ec860.json.