---
title: "Persuasion Planning Framework"
ocid: "ocds-b5fd17-4a711c5a-558f-44ee-aec5-b1481fb0f90f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4a711c5a-558f-44ee-aec5-b1481fb0f90f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4a711c5a-558f-44ee-aec5-b1481fb0f90f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4a711c5a-558f-44ee-aec5-b1481fb0f90f.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "DEFENCE SCIENCE AND TECHNOLOGY LABORATORY"
published: "2021-08-13"
---

# Persuasion Planning Framework

Buyer: DEFENCE SCIENCE AND TECHNOLOGY LABORATORY  
Current stage: Tender  
OCID: ocds-b5fd17-4a711c5a-558f-44ee-aec5-b1481fb0f90f

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## Summary

The recent procurement process initiated by the Defence Science and Technology Laboratory sought to establish a "Persuasion Planning Framework" aimed at enhancing government communication with overseas audiences. This tender, classified under the CPV code for research and development services related to security and defence materials, was published on 6th August 2021 and had a total value of £70,000. Although the tender was set to close on 24th August 2021, it has since been cancelled, with the intended contract period originally scheduled from 30th September 2021 to 31st March 2022. The delivery addresses were located in the South East region of the United Kingdom, indicating a geographical focus for the research activities.

This tender presents a noteworthy opportunity for SMEs with expertise in research methodologies, behavioural studies, or communication strategies, particularly those with experience in the defence sector. The competitive procedure with negotiation format allows for innovative proposals that can effectively engage overseas audiences, fostering potential growth for businesses adept at delivering tailored communication solutions. Companies specialising in persuasive techniques and behavioural research would be particularly well-suited to compete, leveraging this project to enhance their portfolio and gain valuable public sector experience.

## Notice

This research is intended to inform MoD and wider government understanding of how to engage and inform, influence or change the behaviour of overseas audiences. Specifically the research will develop guidance alongside a supporting framework that will aid information activity practitioners in utilising persuasive techniques to achieve a range of effects aimed at a range of overseas audiences.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ffbe54af-1e10-4160-9d7b-49c66767e556 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Aug 2021 |
| Submission deadline | 24 Aug 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 29 Sep 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £70,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFENCE SCIENCE AND TECHNOLOGY LABORATORY |
| Locality | SALISBURY |
| Post town | Salisbury |
| Postcode | SP4 0JQ |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK72 Wiltshire |
| Local authority | Wiltshire |
| Electoral ward | Winterslow & Upper Bourne Valley |
| Westminster constituency | Salisbury |
| Delivery location | TLJ South East (England) |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73400000 - Research and Development services on security and defence materials

## Release History

- 13 Aug 2021 at 12:44 - TenderCancellation - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ffbe54af-1e10-4160-9d7b-49c66767e556

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ffbe54af-1e10-4160-9d7b-49c66767e556
  13th August 2021 - Opportunity notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4a711c5a-558f-44ee-aec5-b1481fb0f90f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4a711c5a-558f-44ee-aec5-b1481fb0f90f.json.