---
title: "Digital Road Safety Education"
ocid: "ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LEICESTERSHIRE COUNTY COUNCIL"
published: "2025-05-16"
---

# Digital Road Safety Education

Buyer: LEICESTERSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68)  
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## Summary

The Leicestershire County Council has completed a procurement process for the provision of hosting services and promotion of digital Road Safety Education via social media throughout Leicester, Leicestershire, and Rutland. Labelled as "Digital Road Safety Education," this contract focuses on software packages and information systems within the industry category. The procurement was conducted using an open procedure and has now reached the award stage. Effect Digital Ltd, a local SME, has been awarded the contract valued at £170,327.92, with services commencing on 4th June 2025 and concluding on 3rd June 2028. This initiative aligns with enhancing road safety awareness through digital means and involves strategic engagement with digital platforms over the next three years.

This tender provides significant opportunities for businesses specialising in digital marketing, software solutions, and public sector collaborations, particularly those with expertise in educational content delivery through digital channels. SMEs in the technology and business service sectors are particularly well-suited to leverage this contract to expand their portfolio in public sector services. The successful bidder, Effect Digital Ltd, exemplifies how small to medium enterprises can thrive by providing specialised knowledge and innovative solutions in response to public procurement needs.

## Notice

The provision of hosting services and promotion of digital Road Safety Education through various social media channels across Leicester and Leicestershire and Rutland. The contract term is for 3 years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f439815d-1450-43ba-96ba-d7b26ec06b2f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 May 2025 |
| Submission deadline | 14 Mar 2025 |
| Future notice date | Not specified |
| Award date | 15 May 2025 |
| Contract period | 3 Jun 2025 - 3 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £170,327 |
| Lots value | Not specified |
| Awards value | £170,327 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LEICESTERSHIRE COUNTY COUNCIL |
| Locality | LEICESTER |
| Post town | Leicester |
| Postcode | LE3 8RA |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF22 Leicestershire CC and Rutland |
| Local authority | Blaby |
| Electoral ward | Glenfield Faire |
| Westminster constituency | Mid Leicestershire |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EFFECT DIGITAL |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48000000 - Software package and information systems
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 16 May 2025 at 11:16 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f439815d-1450-43ba-96ba-d7b26ec06b2f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f439815d-1450-43ba-96ba-d7b26ec06b2f
  16th May 2025 - Awarded contract notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=782c1b82-51f0-ef11-8134-005056b64545
  Advert

## Notice URLs

- https://www.eastmidstenders.org/index.html

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4ac8f785-7f0a-40f6-876a-79d9b1064e68.json.