---
title: "Consumer Awareness Campaigns Strategy"
ocid: "ocds-b5fd17-4ad639ab-144e-4877-bc12-09aaa2e82e63"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4ad639ab-144e-4877-bc12-09aaa2e82e63"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4ad639ab-144e-4877-bc12-09aaa2e82e63.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4ad639ab-144e-4877-bc12-09aaa2e82e63.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2023-10-25"
---

# Consumer Awareness Campaigns Strategy

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-4ad639ab-144e-4877-bc12-09aaa2e82e63

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4ad639ab-144e-4877-bc12-09aaa2e82e63)  
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## Summary

The procurement process led by OFCOM involves the tender for a "Consumer Awareness Campaigns Strategy" within the services category. The process is in the award stage and has a contract value of £400,000. The procurement method used is a selective process with a restricted procedure above the threshold. The location of the project is in London with a contract period starting on October 24, 2023, and ending on October 25, 2025.

This procurement opportunity by OFCOM presents a chance for businesses, particularly in the advertising campaign services sector, to compete. The project aims to create awareness campaigns over the next two years, potentially benefitting smaller businesses as well. Companies well-suited to bid for this contract are those with experience in delivering public awareness campaigns and engaging with various market segments, including B2B channels.

## Notice

The project will support us to deliver campaigns to build awareness as required over the next 2 years. Initially the Supplier will be required to create an awareness campaign which will explain the online safety regime to the public and affected markets that we regulate. In particular to build understanding that this is not a content takedown approach (as with broadcasting complaints), and to ensure the public understands how it can engage with the regulatory regime. We may also require one campaign focused on engaging with B2B channels, ensuring that the 400,000 or so platforms understand the requirements on them under the regime. The estimated contract value given is for the full duration of the contract including the maximum possible extensions (if applicable). The estimated annual contract value is therefore PS200,000.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a3ee6148-0f13-406d-ae2e-9f3e47b2dde2 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Oct 2023 |
| Submission deadline | 5 Jun 2023 |
| Future notice date | Not specified |
| Award date | 2 Oct 2023 |
| Contract period | 23 Oct 2023 - 25 Oct 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £400,000 |
| Lots value | Not specified |
| Awards value | £400,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI WORLD SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 25 Oct 2023 at 17:06 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a3ee6148-0f13-406d-ae2e-9f3e47b2dde2
- 5 May 2023 at 10:15 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f6882d70-0ae6-434a-8315-ab4e5da2a108

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a3ee6148-0f13-406d-ae2e-9f3e47b2dde2
  25th October 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/f6882d70-0ae6-434a-8315-ab4e5da2a108
  5th May 2023 - Opportunity notice on Contracts Finder
- https://ofcom.bravosolution.co.uk/web
  E-procurement portal link

## Notice URLs

- https://www.ofcom.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4ad639ab-144e-4877-bc12-09aaa2e82e63. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4ad639ab-144e-4877-bc12-09aaa2e82e63.json.