---
title: "Media Buying and SEO Services"
ocid: "ocds-b5fd17-4adf8aef-55e0-4f8a-9fec-c477b3e79454"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4adf8aef-55e0-4f8a-9fec-c477b3e79454"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4adf8aef-55e0-4f8a-9fec-c477b3e79454.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4adf8aef-55e0-4f8a-9fec-c477b3e79454.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE CITY UNIVERSITY"
published: "2017-08-06"
---

# Media Buying and SEO Services

Buyer: THE CITY UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-4adf8aef-55e0-4f8a-9fec-c477b3e79454

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4adf8aef-55e0-4f8a-9fec-c477b3e79454)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4adf8aef-55e0-4f8a-9fec-c477b3e79454.json)

## Summary

The City University has completed a procurement process for "Media Buying and SEO Services," soliciting services within the marketing industry. This contract, valued at £3,000,000, was awarded on 10th August 2016, with a contract period spanning from 1st August 2016 to 31st July 2019. The procurement method employed was an open procedure, and the tendering phase has now concluded. The services will be delivered at the university's locations in London, with a notable emphasis on enhancing its web presence and effective student recruitment through digital marketing strategies.

This tender presents a significant opportunity for businesses specialising in media buying and search engine optimisation to engage with a prestigious educational institution, thereby expanding their client portfolio. Agencies that have proven experience in strategic media planning and digital marketing would be particularly well-suited for this contract. Additionally, small to medium-sized enterprises (SMEs) interested in scaling their operations in the education sector might find this award a valuable entry point to collaborate with an established university.

## Notice

City University is seeking to appoint by tender (under the OJEU Open Procedure): 1. an agency (ies) who can strategically advise upon and instigate integrated media buying activity; and 2. an external Search Engine Optimization agency (or agencies) to manage its search marketing. City's websites www.city.ac.uk and wwww.cass.city.ac.uk are central to the successful marketing of the University and to the recruitment of students to its courses.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8699f8af-53b7-4a73-9668-04e30067d6f0 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Aug 2017 |
| Submission deadline | 7 Jun 2016 |
| Future notice date | Not specified |
| Award date | 9 Aug 2016 |
| Contract period | 31 Jul 2016 - 31 Jul 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000,000 |
| Lots value | Not specified |
| Awards value | £3,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE CITY UNIVERSITY |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1V 0HB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Clerkenwell |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | FUNDAMENTAL MEDIA; MINTTWIST |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 6 Aug 2017 at 09:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8699f8af-53b7-4a73-9668-04e30067d6f0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8699f8af-53b7-4a73-9668-04e30067d6f0
  6th August 2017 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=271359903
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4adf8aef-55e0-4f8a-9fec-c477b3e79454. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4adf8aef-55e0-4f8a-9fec-c477b3e79454.json.