--- title: "GREAT Food & Drink Social Media & Live selling Campaign 2022-23" ocid: "ocds-b5fd17-4af0c2a3-1523-4bcf-98fd-700520d41f12" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4af0c2a3-1523-4bcf-98fd-700520d41f12" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4af0c2a3-1523-4bcf-98fd-700520d41f12.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-4af0c2a3-1523-4bcf-98fd-700520d41f12.json" source: "Contracts Finder" current_stage: "Tender" buyer: "FOREIGN, COMMONWEALTH AND DEVELOPMENT OFFICE" published: "2022-11-28" --- # GREAT Food & Drink Social Media & Live selling Campaign 2022-23 Buyer: FOREIGN, COMMONWEALTH AND DEVELOPMENT OFFICE Current stage: Tender OCID: ocds-b5fd17-4af0c2a3-1523-4bcf-98fd-700520d41f12 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4af0c2a3-1523-4bcf-98fd-700520d41f12) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4af0c2a3-1523-4bcf-98fd-700520d41f12.json) ## Summary The Foreign, Commonwealth and Development Office is seeking a marketing company to support its GREAT Food & Drink Social Media & Live Selling Campaign 2022-2023 in China. The contract has a total value of £110,000 GBP and a tender deadline of December 12, 2022. The procurement method is a limited competitive quotation below the threshold. The contract period is from December 19, 2022, to April 7, 2023. This opportunity is suitable for SMEs with expertise in digital event and video production, B2C audience targeting, and live selling events. Businesses with experience in digital and virtual events, retail partnerships, and government-commercial events are encouraged to apply. The location of the contract is in China, and the main procurement category is services. Interested companies can find detailed submission instructions in the attached Digital Marketing Brief. ## Notice The Authority is looking to appoint a marketing company to help deliver on its GREAT Food & Drink Social Media & Live Selling Campaign 2022-2023 in China. In order to successfully deliver this contract, bidders must: 1. Have strong Digital event & Video production and promotion expertise with an excellent track record of large-scale and targeted events in China. 2. Have a strong B2C audience base or knowledge of the market to prove effective targeting and conversion and ability to demonstrate this 3. Have a proven track record in delivering digital & virtual events and being able to integrate these as required. 4. Have a proven track record in delivering live selling events, retail partnerships or e-commerce commercial 5. Demonstrate a history of delivering impactful combined government-commercial events such as live streaming, digital campaign deigns & execution 6. Be flexible and able to work with multiple stakeholders in a challenging, high-pressure environment. 7. Demonstrate robust evaluation method to deliver against tactic specific KPIs and success measures aligning with our campaign KPIs of perceptions, awareness and purchase intent and sales ROI. Details on how to submit a proposal can be found in the attached Digital Marketing Brief ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f1472e96-c902-43ae-b3d3-0b4b2588b424 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Competitive quotation (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 28 Nov 2022 | | Submission deadline | 12 Dec 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 19 Dec 2022 - 7 Apr 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £110,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | FOREIGN, COMMONWEALTH AND DEVELOPMENT OFFICE | | Locality | LONDON | | Post town | South West London | | Postcode | SW1A 2AH | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 28 Nov 2022 at 17:24 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f1472e96-c902-43ae-b3d3-0b4b2588b424 - 18 Nov 2022 at 11:06 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f1472e96-c902-43ae-b3d3-0b4b2588b424 - 17 Nov 2022 at 00:15 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f1472e96-c902-43ae-b3d3-0b4b2588b424 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f1472e96-c902-43ae-b3d3-0b4b2588b424 28th November 2022 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/7322b159-e294-43a7-9fb0-41dbc4bce9ef Contains full marketing brief, evaluation criteria and how to submit your proposal - https://www.contractsfinder.service.gov.uk/Notice/Attachment/51f4781b-9a09-4476-9249-7f598b420070 Contains details of a project introduction call on Tuesday 22nd November - https://www.contractsfinder.service.gov.uk/Notice/Attachment/1105d22e-9d1e-49f3-8dae-bdc1f375a76b ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4af0c2a3-1523-4bcf-98fd-700520d41f12. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4af0c2a3-1523-4bcf-98fd-700520d41f12.json.