---
title: "Google Analytics 360 (GA360) licence (con_12161)"
ocid: "ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2021-11-18"
---

# Google Analytics 360 (GA360) licence (con_12161)

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8.json)

## Summary

The Department for Education is conducting a procurement process for a Google Analytics 360 (GA360) licence, classified under the software package and information systems category. The procurement, which took place via a selective method through a call-off from a framework agreement, is in the award stage as of October 21, 2021. The total contract value is £98,560, and the contract will run from November 1, 2021, to October 31, 2022. Interested parties should note that the tender period ended on October 14, 2021, and the official award notice was published on November 18, 2021.

This contract presents a significant opportunity for businesses specialising in software solutions, particularly those that can provide analytics and data services. Small and medium-sized enterprises (SMEs) would be well-suited to compete, especially if they can demonstrate value and innovation in their offerings. Engaging in similar tenders may help these businesses establish long-term relationships with the Department for Education and tap into further educational sector contracts.

## Notice

Google Analytics 360 (GA360) licence contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1921365b-55cb-45aa-854b-90c69beadb85 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Nov 2021 |
| Submission deadline | 14 Oct 2021 |
| Future notice date | Not specified |
| Award date | 20 Oct 2021 |
| Contract period | 1 Nov 2021 - 31 Oct 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £98,560 |
| Lots value | Not specified |
| Awards value | £98,560 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK THREE |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 18 Nov 2021 at 09:52 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1921365b-55cb-45aa-854b-90c69beadb85

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1921365b-55cb-45aa-854b-90c69beadb85
  18th November 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.gov.uk/government/organisations/department-for-education/about/procurement

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8.json.