---
title: "VL - OTS Sponsored Podcast Promotion"
ocid: "ocds-b5fd17-4b8fde29-f4b9-476d-9f9b-d648f903a147"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4b8fde29-f4b9-476d-9f9b-d648f903a147"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4b8fde29-f4b9-476d-9f9b-d648f903a147.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4b8fde29-f4b9-476d-9f9b-d648f903a147.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LEEDS CITY COUNCIL"
published: "2025-02-20"
---

# VL - OTS Sponsored Podcast Promotion

Buyer: LEEDS CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-4b8fde29-f4b9-476d-9f9b-d648f903a147

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4b8fde29-f4b9-476d-9f9b-d648f903a147)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4b8fde29-f4b9-476d-9f9b-d648f903a147.json)

## Summary

Leeds City Council has completed the procurement process for the "VL - OTS Sponsored Podcast Promotion" project, classified under the advertising and marketing services industry. The sponsorship agreement with Audio Always Ltd. involves promoting the 'On the Sofa' podcast, hosted by actors from 'Coronation Street'. The project falls within various locations including Leeds, Channel Islands, and the United Kingdom. The procurement stage is now at the award phase, with key dates including the tender period end on 19th February 2025 and the contract period beginning on 20th February 2025, ending on 21st February 2025. The total funding for the project from UKSPF budgets is £10,500.

This tender represents a significant opportunity for businesses involved in marketing and promotional services, especially small and medium enterprises (SMEs), to demonstrate their ability to create impactful media sponsorships. Companies with experience in managing high-profile celebrity endorsements and social media campaigns would find this tender particularly suited to their strengths. The direct award procurement method also simplifies the selection process, providing an efficient pathway for the chosen supplier. The collaboration with a prominent local authority like Leeds City Council can enhance business credibility and visibility.

## Notice

Visit Leeds have arranged a sponsorship agreement with Audio Always Ltd. for a public recording of the 'On the Sofa' podcast. The podcast is hosted by three actors appearing in long-running serial 'Coronation Street'; two of whom were born, or grew up, in the Leeds city region. The company will publish a number of marketing posts, videos, etc. on their social media channels as part of the promotion. They will set aside a number of tickets to the show, (proceeds from sales will go to the production). Funding for the episode and event is PS10,500, from UKSPF budgets.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/72c430f5-4f27-44ea-bfc4-7168396e5e32 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Feb 2025 |
| Submission deadline | 19 Feb 2025 |
| Future notice date | Not specified |
| Award date | 20 Feb 2025 |
| Contract period | 14 Feb 2025 - 30 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £10,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LEEDS CITY COUNCIL |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 1UR |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AUDIO ALWAYS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342200 - Promotional services

## Release History

- 20 Feb 2025 at 12:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/72c430f5-4f27-44ea-bfc4-7168396e5e32

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/72c430f5-4f27-44ea-bfc4-7168396e5e32
  20th February 2025 - Awarded contract notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=89965&B=UK
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/104105
  User / Company

## Notice URLs

- https://www.leeds.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4b8fde29-f4b9-476d-9f9b-d648f903a147. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4b8fde29-f4b9-476d-9f9b-d648f903a147.json.