---
title: "Student Journey Mapping and Segmentation Analysis"
ocid: "ocds-b5fd17-4bc67095-2cbc-4312-bf4a-9036dd992d19"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4bc67095-2cbc-4312-bf4a-9036dd992d19"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4bc67095-2cbc-4312-bf4a-9036dd992d19.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4bc67095-2cbc-4312-bf4a-9036dd992d19.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF WOLVERHAMPTON ENTERPRISE LIMITED"
published: "2019-06-19"
---

# Student Journey Mapping and Segmentation Analysis

Buyer: UNIVERSITY OF WOLVERHAMPTON ENTERPRISE LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-4bc67095-2cbc-4312-bf4a-9036dd992d19

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4bc67095-2cbc-4312-bf4a-9036dd992d19)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4bc67095-2cbc-4312-bf4a-9036dd992d19.json)

## Summary

The procurement process titled "Student Journey Mapping and Segmentation Analysis" is initiated by the University of Wolverhampton Enterprise Limited, located in Wolverhampton, West Midlands, England. This is an open tender for services, aimed at conducting comprehensive market research into the student journey from application to graduation. The tender period concluded on 29 April 2019, with the contract starting on 28 May 2019 and running until 29 February 2020. Key deliverables include a final report due by 1 November 2019 and a presentation to stakeholders by 30 November 2019.

This tender presents an excellent opportunity for businesses specialising in market research and analysis, particularly those experienced in educational environments. Small to medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate. Successful applicants will play a vital role in shaping recruitment strategies and enhancing the student experience for the University, thereby fostering opportunities for business development within the education sector.

## Notice

To produce a detailed map of the 'end to end' student journey from awareness to graduation, segmented by relevant student characteristics, actionable insights into the characteristics of our student body, and identified target markets for recruitment growth. These elements will be reported along with a prioritised action plan to enable the university to make the most of potential recruitment markets, and to understand how we can provide a 'better' applicant and student experience. This is a one off Procurement exercise for the University with the Contract term being for a set time period, key deliverables are required during the course of the contract and these are detailed below: - Research to commence on Contract Award. - Final report must be delivered by 1st November 2019 - Presentation to key senior stakeholders by the 30th November 2019. The delivery organisation is expected to remain available to respond to specific questions as a recruitment strategy is developed and implementation begins, until 29th February 2020. Additional information: All contact and submissions via BravoSolution etendering portal

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/97b66c26-f2a7-426e-ba1d-bf604ab15211 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jun 2019 |
| Submission deadline | 29 Apr 2019 |
| Future notice date | Not specified |
| Award date | 21 May 2019 |
| Contract period | 27 May 2019 - 29 Feb 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £80,760 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF WOLVERHAMPTON ENTERPRISE LIMITED |
| Locality | WOLVERHAMPTON |
| Post town | Wolverhampton |
| Postcode | WV1 1LY |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG39 Wolverhampton |
| Local authority | Wolverhampton |
| Electoral ward | St Peters |
| Westminster constituency | Wolverhampton West |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SMRS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 19 Jun 2019 at 13:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/97b66c26-f2a7-426e-ba1d-bf604ab15211
- 8 Apr 2019 at 15:46 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/41cd19fe-b9a4-4879-9cd8-e7b0c66646e9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/97b66c26-f2a7-426e-ba1d-bf604ab15211
  19th June 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/41cd19fe-b9a4-4879-9cd8-e7b0c66646e9
  8th April 2019 - Opportunity notice on Contracts Finder
- https://wlv.bravosolution.co.uk
  Etendering portal

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4bc67095-2cbc-4312-bf4a-9036dd992d19. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4bc67095-2cbc-4312-bf4a-9036dd992d19.json.