---
title: "Census Public Awareness and Engagement Campaign - AWARD"
ocid: "ocds-b5fd17-4c0934c8-586f-4847-8f18-dfcaf35aead4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4c0934c8-586f-4847-8f18-dfcaf35aead4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4c0934c8-586f-4847-8f18-dfcaf35aead4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4c0934c8-586f-4847-8f18-dfcaf35aead4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFFICE FOR NATIONAL STATISTICS"
published: "2018-02-06"
---

# Census Public Awareness and Engagement Campaign - AWARD

Buyer: OFFICE FOR NATIONAL STATISTICS  
Current stage: Award  
OCID: ocds-b5fd17-4c0934c8-586f-4847-8f18-dfcaf35aead4

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## Summary

The Office for National Statistics (ONS) is conducting the Census Public Awareness and Engagement Campaign as part of a major public procurement initiative. The tender focuses on providing advertising campaign services, primarily in the marketing sector, to ensure a high response rate for the 2021 Census in England and Wales. The procurement is currently in the Award stage, with the contract period starting on 4th December 2017 and concluding on 31st March 2018. The tender was officially closed on 12th September 2017, and it adopts a selective procurement method under a restricted procedure.

This campaign offers significant opportunities for businesses, particularly those specialising in marketing and advertising services. Companies capable of developing engaging public awareness campaigns, especially those with experience in digital marketing and community outreach, would be well-suited to compete. The focus on creating mass appeal while targeting niche audiences presents an excellent growth opportunity for innovative firms eager to influence public behaviour and engagement on a national scale.

## Notice

The Census is a nationally significant event, capturing key population and social data. The insight generated underpins decisions and policies, and census data underpins almost every population statistic that is used by government, charities, the private sector and the media. The census, and ONS statistics in general, have a long history of highlighting key trends and issues that often form the basis of societal development and change, for example the Care Act (2014) was primarily as a result of the 2011 Census which highlighted the plight of unpaid carers. From a marketing perspective, this is one of the most unique, challenging and exciting campaigns to be involved in; it is one of the biggest public campaigns in the UK, targeting and engaging with everyone to drive a 94% response rate across nearly 27m households in England and Wales. In 2021 the Census will be predominantly digital, with an aspiration for 75% of the Public to complete their census online (which, if successful, will set a new international benchmark for online completion). This will necessitate a significant change of behaviour from 2011, when only around 11% completed their census questionnaire online. The challenge is to generate a marketing program that changes attitudes, then captures the Public's attention and motivates them to complete their Census and advocate to friends and family. At the same time, the Client is on a mission to make statistics interesting and relevant, contextualizing them in everyday peoples' lives, bringing out the human side. There is only one chance to get the Census right, so it has to be right first time. The Marketing Task The challenge is to create a campaign that can simultaneously create mass appeal and translate down to (umbrella) niche groups and communities, starting now and building at key points where it is necessary to drive response (ie 2019 rehearsal and 2021 census events). The Client needs to establish a strategic and practical approach that will enables it to create as much clarity and certainty for the Programme as possible, enabling our colleagues in operations and public support to refine their models and activities to support the public/ people effectively throughout their census journey.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c54fea79-da6b-4ffb-bee8-a31b7d0b0765 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Feb 2018 |
| Submission deadline | 12 Sep 2017 |
| Future notice date | Not specified |
| Award date | 21 Nov 2017 |
| Contract period | 4 Dec 2017 - 31 Mar 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFFICE FOR NATIONAL STATISTICS |
| Locality | GWENT |
| Post town | Newport |
| Postcode | NP10 8XG |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FOUR COMMUNICATIONS GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 6 Feb 2018 at 10:16 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c54fea79-da6b-4ffb-bee8-a31b7d0b0765

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c54fea79-da6b-4ffb-bee8-a31b7d0b0765
  6th February 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4c0934c8-586f-4847-8f18-dfcaf35aead4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4c0934c8-586f-4847-8f18-dfcaf35aead4.json.