---
title: "The Data Revolution: AHDB's role in shaping the future"
ocid: "ocds-b5fd17-4c2ad819-4ea4-4932-a68a-be293c5584bd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4c2ad819-4ea4-4932-a68a-be293c5584bd"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4c2ad819-4ea4-4932-a68a-be293c5584bd.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4c2ad819-4ea4-4932-a68a-be293c5584bd.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2017-08-14"
---

# The Data Revolution: AHDB's role in shaping the future

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Tender  
OCID: ocds-b5fd17-4c2ad819-4ea4-4932-a68a-be293c5584bd

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4c2ad819-4ea4-4932-a68a-be293c5584bd)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4c2ad819-4ea4-4932-a68a-be293c5584bd.json)

## Summary

The Department for Environment, Food & Rural Affairs is currently seeking to procure consultancy services for a project titled "The Data Revolution: AHDB's role in shaping the future". This procurement is categorised under market research services and is taking place in Kenilworth, Warwickshire. The tender process is active, with the submission deadline set for 29th August 2017. The consultancy aims to produce a comprehensive report for the Agriculture and Horticulture Development Board (AHDB), focusing on the implications of big data in agriculture.

This tender presents a unique opportunity for businesses in the consultancy sector, particularly those with expertise in agricultural innovation, data analysis, and technology integration. Companies that specialise in big data applications or have experience working with agricultural stakeholders such as farmers and processors would be well-positioned to compete. The successful bidder will not only contribute to shaping AHDB's future role but also establish long-term partnerships that could enable further collaborative projects in the evolving agricultural landscape.

## Notice

AHDB is looking to procure a consultant to produce a report for the AHDB Leadership Team. The report should follow desk-based research and interviews and include a series of recommendations aimed at helping scope the AHDB vision and shaping our future role with data. A feedback meeting may be required to discuss the recommendations. The report should cover, at a minimum, the following areas: - How is the agricultural landscape changing as the result of big data and technological advances in data capture and management such as AI & blockchain? How will these trends continue to change over the next 3 -5 years? - To what extent are farmers, processors and retailers using big data and related technological advances at the moment? How might they take advantage of potential applications in the future? - How does AHDB effectively communicate the role of big data, its usefulness and limitations to the industry as well as encouraging, championing and supporting the industry's participation in big data projects? - How can AHDB work alongside the Government's Centres for Agriculture Innovation and other commercial organisations to: - Become partners and advocacies in projects/initiatives that will add the most value for levy payers? - Establish which projects and opportunities AHDB should lead on and/or drive to add the most value for levy payers? - Discover the practical tools farmers' would most likely benefit from? - Reduce data fragmentation and effectively join data sources? - How does the availability of "big data" impact on AHDB's current offer? How will this change by 2025? - What are the hurdles and risks AHDB and the industry will face when working in a "big data" world (e.g. commercial confidentiality, data protection limitations etc)? The report should also identify future ways the consultant and AHDB could work together to progress the recommendations outlined in the report.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6581b0cb-4b69-4a9b-840d-f460d0008762 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not applicable |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Aug 2017 |
| Submission deadline | 29 Aug 2017 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 5 Sep 2017 - 27 Oct 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £10,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 14 Aug 2017 at 10:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6581b0cb-4b69-4a9b-840d-f460d0008762

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6581b0cb-4b69-4a9b-840d-f460d0008762
  14th August 2017 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/de421f55-0aeb-45d4-8666-7fec96175e02
  Brief

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4c2ad819-4ea4-4932-a68a-be293c5584bd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4c2ad819-4ea4-4932-a68a-be293c5584bd.json.
