--- title: "Place Brand Development" ocid: "ocds-b5fd17-4cc7e3de-2a21-4ba7-8487-dde43456739f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4cc7e3de-2a21-4ba7-8487-dde43456739f" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4cc7e3de-2a21-4ba7-8487-dde43456739f.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-4cc7e3de-2a21-4ba7-8487-dde43456739f.json" source: "Contracts Finder" current_stage: "Tender" buyer: "NEW ANGLIA LOCAL ENTERPRISE PARTNERSHIP LIMITED" published: "2018-06-25" --- # Place Brand Development Buyer: NEW ANGLIA LOCAL ENTERPRISE PARTNERSHIP LIMITED Current stage: Tender OCID: ocds-b5fd17-4cc7e3de-2a21-4ba7-8487-dde43456739f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4cc7e3de-2a21-4ba7-8487-dde43456739f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4cc7e3de-2a21-4ba7-8487-dde43456739f.json) ## Summary The procurement process involves the New Anglia Local Enterprise Partnership Limited, which is commissionining a project titled "Place Brand Development" within the services industry category, specifically focusing on government services. This tender is currently active and is at the planning stage. Key dates include the tender period ending on 20th July 2018, with the contract commencing on 17th August 2018 and concluding by 28th February 2019. The procurement method is a direct single tender action, with a budget of £50,000 for the entire project, set to take place in the East of England. This tender presents an excellent opportunity for businesses specialising in place marketing and branding, particularly small and medium-sized enterprises (SMEs) with expertise in destination audits, brand strategy development, and visual identity creation. Interested firms should possess the capability to tailor marketing messages for diverse audiences and develop cohesive brand guidelines to enhance local, regional, and international visibility, thus contributing to the economic potential of Norfolk and Suffolk. ## Notice This brief sets out the requirements for the development of a place brand for Norfolk and Suffolk. This work is being commissioned and led by New Anglia Local Enterprise Partnership. 2. Background A place brand for Norfolk and Suffolk - branded as The East - was developed following business and partner workshops in 2016. Since then, this brand has been applied selectively to a number of internal and external projects without the benefit of a consistent brand strategy. Local knowledge and research, including the new Economic Strategy for Norfolk and Suffolk, identifies that the area has quality destination assets which are currently undersold. Therefore work is being commissioned to develop a competitive destination proposition and place brand, enabling the area to realise its economic potential across the sectors identified within the Economic Strategy for Norfolk and Suffolk, which was launched in autumn 2017. The new Economic Strategy firmly emphasises the need for consistent place branding and an overarching offer to UK PLC and internationally, with strong, cohesive messages, values and a visual identity which brings together our world-class inward investment and business location offer to stand alongside other areas of the UK and the global economy. The brand will sit as an 'umbrella' above a large number of more local place, business and investment brands (such as Invest Suffolk, the East of England Energy Zone etc). It is intended to align these 'sub brands' to coordinate and amplify our region's Offer, and not to replace any existing campaigns or brands. 3. Project description Specialists in place marketing and branding are invited to tender for this work. All proposals should be costed to include: * Using existing research and materials to complete a destination audit to identify our local opportunities and offer * The development of our place's brand values * The development of clear marketing messages, to be tailored to different audiences as appropriate and to develop existing messaging strategies and initiatives * The development of a visual identity * Testing of brand values and visual identity for local, regional, national and international audiences * For agreed visual identity, logos and materials in all forms and comprehensive brand guidelines ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/719ee33c-34a2-413a-90c1-303d0c5af7b3 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Direct | | Procurement method details | Single tender action (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 25 Jun 2018 | | Submission deadline | 20 Jul 2018 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 16 Aug 2018 - 28 Feb 2019 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £50,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NEW ANGLIA LOCAL ENTERPRISE PARTNERSHIP LIMITED | | Locality | NORWICH | | Post town | Norwich | | Postcode | NR4 7UG | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH5 Norfolk | | ITL 3 | TLH53 Breckland and South Norfolk | | Local authority | South Norfolk | | Electoral ward | Cringleford | | Westminster constituency | South Norfolk | | Delivery location | Not specified | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services ### Codes - 75131000 - Government services ## Release History - 25 Jun 2018 at 12:50 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/719ee33c-34a2-413a-90c1-303d0c5af7b3 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/719ee33c-34a2-413a-90c1-303d0c5af7b3 25th June 2018 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/672824f9-9f07-4cd8-b1ea-3e57c2317ff5 Full tender brief and details ## Notice URLs - http://newanglia.co.uk/tenders ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4cc7e3de-2a21-4ba7-8487-dde43456739f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4cc7e3de-2a21-4ba7-8487-dde43456739f.json.