---
title: "Leeds City Region Inward Investment and Place Marketing - AWARD"
ocid: "ocds-b5fd17-4cf56a2f-e626-408d-b1ca-36447e261351"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4cf56a2f-e626-408d-b1ca-36447e261351"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4cf56a2f-e626-408d-b1ca-36447e261351.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4cf56a2f-e626-408d-b1ca-36447e261351.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2021-03-24"
---

# Leeds City Region Inward Investment and Place Marketing - AWARD

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-4cf56a2f-e626-408d-b1ca-36447e261351

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## Summary

The West Yorkshire Combined Authority has completed the tender process for the contract titled "Leeds City Region Inward Investment and Place Marketing." This service contract, classified under marketing services (CPV code: 79342000), was initiated to enhance inward investment and promote the Leeds City Region. The contract commenced on 8th March 2021 and concluded on 31st March 2021. The tender period ended on 22nd January 2021, with the final award published on 24th March 2021, amounting to £89,796.98 paid to the successful bidder, McCann Erickson Central Ltd, located in B90 4WE.

This procurement presents substantial opportunities for businesses specialising in marketing and place promotion, particularly those with experience in managing public sector contracts. Companies that can demonstrate expertise in strategic marketing, community engagement, and brand development would be well-positioned to compete in similar future tenders. The focus on enhancing regional investment makes it essential for bidders to be able to showcase their innovative approaches and past successes in delivering marketing services.

## Notice

The West Yorkshire Combined Authority are seeking competitive tenders for the provision of Leeds City Region Inward Investment and Place Marketing. The contract is anticipated to begin in early February 2021 and the project deliverables should be achieved by 31st March 2021.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bbf8fa6f-e920-42d9-86ac-8e7c82c7702c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Mar 2021 |
| Submission deadline | 22 Jan 2021 |
| Future notice date | Not specified |
| Award date | 8 Mar 2021 |
| Contract period | 8 Mar 2021 - 31 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £89,796 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Locality | WEST YORKSHIRE |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MCCANN ERICKSON CENTRAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 24 Mar 2021 at 17:22 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bbf8fa6f-e920-42d9-86ac-8e7c82c7702c
- 24 Mar 2021 at 17:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bbf8fa6f-e920-42d9-86ac-8e7c82c7702c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bbf8fa6f-e920-42d9-86ac-8e7c82c7702c
  24th March 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.westyorks-ca.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4cf56a2f-e626-408d-b1ca-36447e261351. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4cf56a2f-e626-408d-b1ca-36447e261351.json.