--- title: "Marketing and Brand Strategy Agency and Media Buying Agency" ocid: "ocds-b5fd17-4d4bc748-bded-4fdc-a47a-c5a9d467adec" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4d4bc748-bded-4fdc-a47a-c5a9d467adec" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4d4bc748-bded-4fdc-a47a-c5a9d467adec.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-4d4bc748-bded-4fdc-a47a-c5a9d467adec.json" source: "Contracts Finder" current_stage: "Tender" buyer: "SOUTHAMPTON SOLENT UNIVERSITY" published: "2021-03-15" --- # Marketing and Brand Strategy Agency and Media Buying Agency Buyer: SOUTHAMPTON SOLENT UNIVERSITY Current stage: Tender OCID: ocds-b5fd17-4d4bc748-bded-4fdc-a47a-c5a9d467adec [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4d4bc748-bded-4fdc-a47a-c5a9d467adec) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4d4bc748-bded-4fdc-a47a-c5a9d467adec.json) ## Summary Southampton Solent University is currently seeking a Marketing and Brand Strategy Agency and a Media Buying Agency through a selective procurement process. This opportunity, classified under advertising and marketing services, is aimed at supporting the university's strategic growth objectives, particularly in student recruitment. The procurement is at the Tender stage, with the submission deadline set for 14 April 2021. The contract is expected to commence on 1 August 2021 and will run until 31 July 2023. Interested bidders can access the procurement documents via the university’s e-Tendering portal. This tender presents a valuable opportunity for marketing and advertising firms looking to expand their footprint in the education sector. Agencies with expertise in marketing strategy, media buying, and campaign management would find this tender particularly aligned with their capabilities. Given the focus on both B2C and B2B campaigns, firms that can demonstrate innovative and strategic approaches to advertising will be well-positioned to compete for this contract. ## Notice The University has a contract opportunity for the provision of a full mix Marketing & Brand Strategy Agency (Lot 1) and a Media Buying Agency (Lot 2). The marketing & brand strategy agency (Lot 1) will work closely with and act as an extension of the in-house team. They will gain a deep understanding of the University's challenges, strengths and portfolio and work alongside the in-house team to devise and plan a strategy that supports the University's overall strategic growth objectives. The focus of activity will be on the recruitment of students of all types, with a further remit around brand and content strategy. The University is also looking to appoint a media buyer (Lot 2) to work alongside the marketing & brand strategy agency and in-house teams in the management of advertising activities on and offline - including some production, general media buying, planning and day-to-day management and optimisation of campaigns. The agency will plan, implement and manage B2C as well as some B2B campaigns based on client briefs and provide relevant and useful management information within agreed timelines. The agency will work closely with the in-house team to identify the best way to set-up and integrate campaigns for end-to-end tracking and provide advice on long term development of our advertising requirements. Bidders are invited to submit an SQ for the bid(s) as set out in the documentation. Additional information: To access the procurement documentation please register on our e-Tendering portal https://in-tendhost.co.uk/solent. The relevant documentation is available for download from this site. Registration on the University's InTend portal is free. Is a Recurrent Procurement Type? : Yes ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b44f352a-6a36-47a4-8cb6-7b117b495af8 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Mar 2021 | | Submission deadline | 14 Apr 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Aug 2021 - 31 Jul 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SOUTHAMPTON SOLENT UNIVERSITY | | Locality | HANTS | | Post town | Southampton | | Postcode | SO14 0YN | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ32 Southampton | | Local authority | Southampton | | Electoral ward | Bargate | | Westminster constituency | Southampton Itchen | | Delivery location | TLJ South East (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services ## Release History - 15 Mar 2021 at 15:57 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b44f352a-6a36-47a4-8cb6-7b117b495af8 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/b44f352a-6a36-47a4-8cb6-7b117b495af8 15th March 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/solent/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/solent ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4d4bc748-bded-4fdc-a47a-c5a9d467adec. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4d4bc748-bded-4fdc-a47a-c5a9d467adec.json.