--- title: "Development of Knutsford Tourism Strategy" ocid: "ocds-b5fd17-4d50734b-5e08-42e5-ab39-29e060757812" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4d50734b-5e08-42e5-ab39-29e060757812" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4d50734b-5e08-42e5-ab39-29e060757812.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-4d50734b-5e08-42e5-ab39-29e060757812.json" source: "Contracts Finder" current_stage: "Award" buyer: "KNUTSFORD TOWN COUNCIL" published: "2024-08-01" --- # Development of Knutsford Tourism Strategy Buyer: KNUTSFORD TOWN COUNCIL Current stage: Award OCID: ocds-b5fd17-4d50734b-5e08-42e5-ab39-29e060757812 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4d50734b-5e08-42e5-ab39-29e060757812) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4d50734b-5e08-42e5-ab39-29e060757812.json) ## Summary Knutsford Town Council has concluded the procurement process for the "Development of Knutsford Tourism Strategy," focusing on the administrative services related to tourism affairs within the Cheshire region. The open procedure, classified under CPV codes 75125000, 79411000, and 79413000, commenced with the tender notice published on 26 January 2024, and the contract period spans from 12 March 2024 to 31 March 2025. The procurement, funded by the UK Shared Prosperity Fund, aims to enhance Knutsford's tourism offer through detailed market research, SWOT analysis, benchmarking, and future vision development. The contract was awarded to Savills (UK) Limited, starting from 21 March 2024, with a contract value of £14,800. This tender opens avenues for SMEs and VCSEs specialising in management and marketing consultancy services, particularly those with expertise in tourism development. Businesses providing market analysis, strategic planning, and consultancy can leverage this opportunity to expand their portfolio and contribute to local economic growth. The comprehensive approach to developing a tourism strategy, including direct support to local attractions, offers firms the chance to establish long-term partnerships with public entities and by extension, enhance their credibility and market presence within the public sector. ## Notice This project is funded by the UK government through the UK Shared Prosperity Fund (UKSPF). The appointed contractor/supplier will be expected to ensure adherence to all UKSPF guidance. The primary objective of this work is to develop a Knutsford Tourism Strategy to guide the Town Council and partners on work to develop Knutsford's tourism offer. This should include (as a minimum): * Market research on current perceptions of Knutsford (from non-residents) * SWOT analysis of Knutsford's current tourism offer * Benchmarking Knutsford against similar towns in Cheshire and the wider area * Developing a future vision for Knutsford as a tourist destination with recommendations for immediate, medium- and long-term implementation * Recommendations for tourism offers Alongside this we wish to provide specific support to key local visitor attractions and develop guidance/advice for them in enhancing their visitor offer. The objective of this is to increase visitor numbers and income for these attractions to support their ongoing sustainability. This could be an annex to the Tourism Strategy or specific guidance documents for the attractions. This guidance would include specific SWOT/gap analysis of each attraction and development of recommendations. As a minimum this will involve a visit to the attraction and a meeting with the manager/coordinator. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f534bf0a-4db3-4477-a3f3-518af1cdb291 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Aug 2024 | | Submission deadline | 1 Mar 2024 | | Future notice date | Not specified | | Award date | 21 Mar 2024 | | Contract period | 12 Mar 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £14,800 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | KNUTSFORD TOWN COUNCIL | | Locality | KNUTSFORD | | Post town | Warrington | | Postcode | WA16 6TA | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD6 Cheshire | | ITL 3 | TLD62 Cheshire East | | Local authority | Cheshire East | | Electoral ward | Knutsford | | Westminster constituency | Tatton | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | SAVILLS (UK | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 75125000 - Administrative services related to tourism affairs - 79411000 - General management consultancy services - 79413000 - Marketing management consultancy services ## Release History - 1 Aug 2024 at 10:24 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f534bf0a-4db3-4477-a3f3-518af1cdb291 - 30 Jan 2024 at 17:04 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/435f83bd-634e-4c9d-8ebf-62c5c8a597e8 - 29 Jan 2024 at 13:14 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/435f83bd-634e-4c9d-8ebf-62c5c8a597e8 - 26 Jan 2024 at 13:50 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/435f83bd-634e-4c9d-8ebf-62c5c8a597e8 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f534bf0a-4db3-4477-a3f3-518af1cdb291 1st August 2024 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/435f83bd-634e-4c9d-8ebf-62c5c8a597e8 30th January 2024 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/a2ad1d09-dd49-4a09-835b-92a77007cce7 Tender brief and submission/appraisal information. - https://www.contractsfinder.service.gov.uk/Notice/Attachment/50a64732-5ad8-4c5d-800b-e7f2c765163d ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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