---
title: "Geographical Indication Research Study"
ocid: "ocds-b5fd17-4d82618c-dfa9-4ce3-a840-eacb5a2f193e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4d82618c-dfa9-4ce3-a840-eacb5a2f193e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4d82618c-dfa9-4ce3-a840-eacb5a2f193e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4d82618c-dfa9-4ce3-a840-eacb5a2f193e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2020-03-31"
---

# Geographical Indication Research Study

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-4d82618c-dfa9-4ce3-a840-eacb5a2f193e

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## Summary

The procurement process, initiated by the Defra Network eTendering Portal, involves a tender titled "Geographical Indication Research Study." The aim is to conduct market research into the promotion of the UK's geographical indications for food and drink, with a focus on the AB socio-economic group and individuals aged 25-34. This project falls under the category of market research services and has an allocated budget of £33,065. The contract period runs from 6th March 2020 to 1st May 2020, following a selective procurement method via a call-off from a framework agreement. The tender period concluded on 24th February 2020.

This tender presents significant opportunities for market research firms, particularly those with expertise in consumer studies and a focus on food and beverage sectors. Businesses engaged in consumer research methodologies, especially those that target the relevant demographic, would be well-positioned to compete for this contract. Given the emphasis on understanding consumer behaviours and preferences regarding geographical indications, firms that specialise in this area can leverage their insights to contribute to the effective promotion of the newly established UK GI schemes.

## Notice

1.1 The Authority is looking for Tenderer(s) for a consumer market research firm to undertake a research study into Geographical Indication for foods and drinks within the UK. 1.2 The project consists of consumer market research into how the UK government can best promote the UK's geographical indications (more commonly referred to as protected food and drink name products) and the new UK geographical indication (GI) schemes due to be launched at the end of the transition period on 1st January 2021. 1.3 We want to understand how we can increase the impact of the GI schemes amongst UK consumers, in particular amongst our core target audiences - the AB socio-economic group and the 25-34 year old age group. 1.4 Defra would like to harness the findings of this research to inform our plans for the launch of the new UK GI schemes and the effective promotion of these schemes (and the products protected under these schemes).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d2bbe99d-b7bb-4450-8b56-d64cc9d3ca2b |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Mar 2020 |
| Submission deadline | 24 Feb 2020 |
| Future notice date | Not specified |
| Award date | 4 Mar 2020 |
| Contract period | 6 Mar 2020 - 1 May 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £33,065 |
| Lots value | Not specified |
| Awards value | £33,065 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 7PX |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Guildhall |
| Westminster constituency | York Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TNS UK LTD. (TRADING AS KANTAR PUBLIUC |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 31 Mar 2020 at 14:07 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d2bbe99d-b7bb-4450-8b56-d64cc9d3ca2b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d2bbe99d-b7bb-4450-8b56-d64cc9d3ca2b
  31st March 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/910b982f-7889-43fa-865e-d80761f37175
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4d82618c-dfa9-4ce3-a840-eacb5a2f193e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4d82618c-dfa9-4ce3-a840-eacb5a2f193e.json.