--- title: "NMRN Brand Development Programme" ocid: "ocds-b5fd17-4d868c85-bbaf-4200-8342-6d07affa8281" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4d868c85-bbaf-4200-8342-6d07affa8281" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4d868c85-bbaf-4200-8342-6d07affa8281.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-4d868c85-bbaf-4200-8342-6d07affa8281.json" source: "Contracts Finder" current_stage: "Award" buyer: "THE NATIONAL MUSEUM OF THE ROYAL NAVY" published: "2024-07-29" --- # NMRN Brand Development Programme Buyer: THE NATIONAL MUSEUM OF THE ROYAL NAVY Current stage: Award OCID: ocds-b5fd17-4d868c85-bbaf-4200-8342-6d07affa8281 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4d868c85-bbaf-4200-8342-6d07affa8281) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4d868c85-bbaf-4200-8342-6d07affa8281.json) ## Summary The National Museum of the Royal Navy (NMRN) in Portsmouth has awarded a contract for its NMRN Brand Development Programme. This initiative, divided into two lots, aims to create a bold, strategic brand development programme that aligns with NMRN's vision of being the world's most inspiring naval museum. Classified under Market and Economic Research (CPV 79300000) and Marketing Management Consultancy Services (CPV 79413000), the tender was executed through an open procedure above the threshold. Key dates include the tender period ending on 26 April 2024 and the contract period from 21 May 2024 to 31 July 2024. This award is for Lot 1, valued at £39,987 GBP, while the entire project budget is valued at £100,000 GBP. This procurement presents substantial business growth opportunities, particularly for SMEs involved in brand strategy, market research, and marketing management consultancy services. Companies with expertise in audience engagement, commercial model development, and creative branding will find this an optimum project to showcase their capabilities. The NMRN's emphasis on market intelligence and strategic insights to guide brand propositions underscores the need for experienced firms that excel in data-driven brand development and management in a historical and cultural context. The project encourages supplier participation through scheduled Market Engagement Days and provides clarity through a well-drafted ITT, making it an attractive proposition for qualified firms aiming to enhance their portfolio with a prestigious client. ## Notice This brief is issued by the National Museum of the Royal Navy Operations (NMRN Operations) for brand development support services to provide a bold "once in a generation" brand development programme that amplifies our vision to be the world's most inspiring Naval Museum, Linking Navy to Nation. We require a brand strategy that enables NMRN to deliver its strategic aspirations of increasing engagement and participation through growth and diversification of audiences; by optimising its world-class ships and collections; and by developing sustainable, commercial and influential operational models. The strategy will be built on a foundation of market intelligence and insights which will guide us to create a brand portfolio based on a set of brand propositions, and audience prioritisation principles. It will provide clarity on brand position and inform the direction and application for the creative manifestation of the brand across internal and external channels. The tender is split into two lots, please see the ITT for specific information related to this. The NMRN is hosting a Market Engagement Day on-site in Portsmouth that suppliers are welcome to attend to understand this project better, this is contained within the ITT to register for this. All clarifications are to be sent to tenders@nmrn.org.uk ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/32fc7309-be20-4b38-a2ac-a448543145bb | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 29 Jul 2024 | | Submission deadline | 26 Apr 2024 | | Future notice date | Not specified | | Award date | 12 May 2024 | | Contract period | 23 May 2024 - 31 Jul 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £100,000 | | Lots value | Not specified | | Awards value | £39,987 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE NATIONAL MUSEUM OF THE ROYAL NAVY | | Locality | PORTSMOUTH | | Post town | Portsmouth | | Postcode | PO1 3NH | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ31 Portsmouth | | Local authority | Portsmouth | | Electoral ward | Charles Dickens | | Westminster constituency | Portsmouth South | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | JOHNSON BANKS DESIGN | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79300000 - Market and economic research; polling and statistics - 79413000 - Marketing management consultancy services ## Release History - 29 Jul 2024 at 14:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/32fc7309-be20-4b38-a2ac-a448543145bb - 19 Apr 2024 at 17:08 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c0403be4-2825-466a-8e6d-b24b999b384e - 22 Mar 2024 at 16:57 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c0403be4-2825-466a-8e6d-b24b999b384e - 18 Mar 2024 at 14:56 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c0403be4-2825-466a-8e6d-b24b999b384e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/32fc7309-be20-4b38-a2ac-a448543145bb 29th July 2024 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/c0403be4-2825-466a-8e6d-b24b999b384e 19th April 2024 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e10f41bc-9ae4-4188-8f95-c2df2cce3a85 ITT Tender Documentation. Annex D-E-F should be completed in full and returned as part of the tender. - https://www.contractsfinder.service.gov.uk/Notice/Attachment/534c66e2-ae41-47e6-90d7-415261e41c3b Regular questions regarding the ITT's Selection Questionnaire. - https://www.contractsfinder.service.gov.uk/Notice/Attachment/eb455a4a-68e5-430d-868c-f2e4dfd580e2 Annex A- Full scope of requirement for this tender opportunity. - https://www.contractsfinder.service.gov.uk/Notice/Attachment/3665c072-0610-478a-8ea3-a0c09ee5a271 The NMRN's draft standard terms and conditions, please send any clarifications regarding this to the NMRN as we will listen to constructive considerations. - https://www.contractsfinder.service.gov.uk/Notice/Attachment/de85934a-5a2c-458e-995d-caf88cb4cbe0 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/d55cd7bb-87e4-4015-9772-5c80ef9a0284 Updated 19th April - https://www.contractsfinder.service.gov.uk/Notice/Attachment/7b5679a8-0e75-4804-a3b0-896858a87f84 Final Issue of Clarification Questions and Responses ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4d868c85-bbaf-4200-8342-6d07affa8281. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4d868c85-bbaf-4200-8342-6d07affa8281.json.