---
title: "Consumer Campaign - Misleading Online Practices"
ocid: "ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "COMPETITION AND MARKETS AUTHORITY"
published: "2022-06-13"
---

# Consumer Campaign - Misleading Online Practices

Buyer: COMPETITION AND MARKETS AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738.json)

## Summary

The Competition and Markets Authority (CMA) in London has completed the procurement process for the 'Consumer Campaign - Misleading Online Practices' tender, which focused on appointing an agency to run an advertising campaign targeting consumers regarding misleading online practices. This procurement fell under the classification of "Advertising campaign services" and employed a selective procurement method, specifically through a dynamic purchasing system. The total contract value reached £400,000, with a minimum value of approximately £219,337. The contract period runs from 3rd December 2021 to 26th October 2024, while the tender period concluded on 13th September 2021.

This tender presents a significant opportunity for businesses within the advertising and marketing sector, particularly those experienced in consumer campaigns and digital communication strategies. Small and medium-sized enterprises (SMEs) may find themselves well-positioned to compete, given the nature of the procurement which encourages their participation. Agencies that can demonstrate innovative solutions and a solid understanding of consumer behaviour will likely navigate the competitive landscape effectively and could foster relationships with a key governmental authority.

## Notice

Provision of a contract through which CMA can appoint an agency to run a campaign aimed at consumers - both business and individuals - highlighting the issue of misleading online practices.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/07b1f4bd-82d0-4982-a332-a810b22f8911 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Jun 2022 |
| Submission deadline | 13 Sep 2021 |
| Future notice date | Not specified |
| Award date | 25 Oct 2021 |
| Contract period | 3 Dec 2021 - 26 Oct 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £400,000 |
| Lots value | Not specified |
| Awards value | £219,336 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COMPETITION AND MARKETS AUTHORITY |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4QZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23RED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 13 Jun 2022 at 16:20 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/07b1f4bd-82d0-4982-a332-a810b22f8911
- 7 Dec 2021 at 14:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/07b1f4bd-82d0-4982-a332-a810b22f8911

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/07b1f4bd-82d0-4982-a332-a810b22f8911
  13th June 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/771a2095-0dc2-4513-b8a7-63d9dae481d9

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738.json.