---
title: "Customer Relationship Management (CRM) Marketing Automation Platform (MAP)"
ocid: "ocds-b5fd17-4de26b3b-42d7-486b-84d9-d8295a2df281"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4de26b3b-42d7-486b-84d9-d8295a2df281"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4de26b3b-42d7-486b-84d9-d8295a2df281.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4de26b3b-42d7-486b-84d9-d8295a2df281.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ROYAL MINT"
published: "2021-06-18"
---

# Customer Relationship Management (CRM) Marketing Automation Platform (MAP)

Buyer: ROYAL MINT  
Current stage: Award  
OCID: ocds-b5fd17-4de26b3b-42d7-486b-84d9-d8295a2df281

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## Summary

The Royal Mint has completed a procurement process for a Customer Relationship Management (CRM) and Marketing Automation Platform (MAP) solution, with a contract value of £1,250,000. This procurement falls under the services category, specifically focusing on Customer Relation Management software packages. The contractual period commenced on 18th June 2021 and will conclude on 17th June 2024. The open procurement method was used, and the tender period ended on 20th January 2021, during which potential suppliers were invited to participate.

This opportunity presents significant potential for business growth, particularly for small and medium-sized enterprises (SMEs) specialising in software development and digital marketing solutions. Businesses with expertise in CRM systems and automation tools would be well-placed to compete, especially given the growing demand for sophisticated marketing technologies. Suppliers that can demonstrate innovation and adaptability in their services may find this tender to be an advantageous entry point into a long-term contract with a prominent authority like the Royal Mint.

## Notice

Provision of a Customer Relationship Management (CRM) and Marketing Automation Platform (MAP) solution

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/98e53246-2c9f-4111-b00c-b057650e31bd |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jun 2021 |
| Submission deadline | 20 Jan 2021 |
| Future notice date | Not specified |
| Award date | 17 Jun 2021 |
| Contract period | 17 Jun 2021 - 17 Jun 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,250,000 |
| Lots value | Not specified |
| Awards value | £1,250,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL MINT |
| Locality | PONTYCLUN |
| Post town | Cardiff |
| Postcode | CF72 8YT |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Llantrisant and Talbot Green |
| Westminster constituency | Pontypridd |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ATTACAT |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48445000 - Customer Relation Management software package

## Release History

- 18 Jun 2021 at 15:29 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/98e53246-2c9f-4111-b00c-b057650e31bd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/98e53246-2c9f-4111-b00c-b057650e31bd
  18th June 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4de26b3b-42d7-486b-84d9-d8295a2df281. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4de26b3b-42d7-486b-84d9-d8295a2df281.json.