---
title: "City of London Workers Promotional Campaign"
ocid: "ocds-b5fd17-4e6ec750-4670-4bb6-9daf-24aa61cd95b5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4e6ec750-4670-4bb6-9daf-24aa61cd95b5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4e6ec750-4670-4bb6-9daf-24aa61cd95b5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4e6ec750-4670-4bb6-9daf-24aa61cd95b5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CITY OF LONDON CORPORATION"
published: "2021-07-28"
---

# City of London Workers Promotional Campaign

Buyer: CITY OF LONDON CORPORATION  
Current stage: Award  
OCID: ocds-b5fd17-4e6ec750-4670-4bb6-9daf-24aa61cd95b5

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## Summary

The City of London Corporation has awarded a contract for the "City of London Workers Promotional Campaign" in the marketing services industry, based in London, United Kingdom. This contract, valued at £400,000, was awarded on 7th July 2021 and encompasses a six-month period starting from 22nd July 2021, with the possibility of extension up to nine months. The procurement process followed was a limited competitive quotation due to its value being below the threshold.

This tender presents lucrative growth opportunities for marketing agencies, particularly those specialising in campaign strategy, creative development, and media planning. Businesses that can deliver effective marketing services and possess the capability to execute comprehensive campaigns will find themselves well positioned to compete for this contract. The focus on raising awareness and participation in the City of London’s initiatives creates the potential for innovative agencies to demonstrate their expertise and drive impactful outreach efforts.

## Notice

This is a contract award notice for the provision of an agency partner to create and execute a marketing campaign in late Summer/Autumn to drive awareness and participation in the City's renewed vibrant and thriving offer. The project requires the following agency services: Strategy (audience insights will be provided); Creative Concept Development and subsequent Asset Production; Paid Media Planning and Buying; Earned Media Planning and Delivery; development of Evaluation Methodology. The duration of the contract is six months, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to three months. The maximum length of the contract is therefore nine months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ce5fe5d1-0039-4ce7-822d-b46fde7b92cf |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2021 |
| Submission deadline | 25 May 2021 |
| Future notice date | Not specified |
| Award date | 6 Jul 2021 |
| Contract period | 21 Jul 2021 - 21 Jan 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £400,000 |
| Lots value | Not specified |
| Awards value | £400,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF LONDON CORPORATION |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2P 2EJ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Clerkenwell |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AYLESWORTH FLEMING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 28 Jul 2021 at 16:01 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ce5fe5d1-0039-4ce7-822d-b46fde7b92cf

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ce5fe5d1-0039-4ce7-822d-b46fde7b92cf
  28th July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/notice/cd090080-9a76-4010-ac21-c140e776cdeb?origin=SearchResults&p=1
  Contract opportunity

## Notice URLs

- http://www.cityoflondon.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4e6ec750-4670-4bb6-9daf-24aa61cd95b5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4e6ec750-4670-4bb6-9daf-24aa61cd95b5.json.