---
title: "Media Campaign Delivery for the UK Global Screen Fund - AWARD"
ocid: "ocds-b5fd17-4ea2778f-5d4b-4e06-b53d-58c3ecb97bef"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4ea2778f-5d4b-4e06-b53d-58c3ecb97bef"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4ea2778f-5d4b-4e06-b53d-58c3ecb97bef.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4ea2778f-5d4b-4e06-b53d-58c3ecb97bef.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2022-01-06"
---

# Media Campaign Delivery for the UK Global Screen Fund - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-4ea2778f-5d4b-4e06-b53d-58c3ecb97bef

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## Summary

The procurement process involves the British Film Institute (BFI) as the buying organisation, soliciting tenders for the "Media Campaign Delivery for the UK Global Screen Fund." This initiative, categorized under advertising campaign services, targets various media sectors including film, TV, and animation, aiming to enhance the international profile of UK screen content. The contract period is scheduled to commence on 28 September 2021 and will conclude on 31 October 2022, with the procurement being conducted through an open procedure. The tender's closing date for submissions was on 1 September 2021, and all activities are based in the United Kingdom.

This tender presents lucrative opportunities for businesses, particularly those in the advertising and marketing sectors, as it seeks an agency to implement a comprehensive international promotional campaign. Companies that specialize in advertising campaign services and have expertise in global audience engagement will be well-suited to compete for this contract. Additionally, small and medium-sized enterprises (SMEs) are encouraged to participate, benefitting from the BFI's focus on boosting the sustainability and international reach of domestic independent screen businesses.

## Notice

The UK Global Screen Fund is a one year pilot fund designed to boost international development, production and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies, deepening international relationships and increasing reach to new global audiences. Aimed at boosting the international competitiveness of UK screen content whilst growing the revenue and sustainability of domestic independent businesses, the fund is designed to help develop and produce projects with international appeal, expand the worldwide distribution of UK content and encourage collaboration with international partners. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. Recognising the vital role of film, TV, animation, documentary and interactive in shaping how the UK is viewed around the world, the activation of this major campaign will showcase independent UK screen content through multi-territory promotion of talent, content, and companies. Having already commissioned the development of an international brand strategy, alongside audience perception research, the BFI is now seeking to commission an agency to undertake the implementation of an international campaign to promote UK screen content to audiences around the world. Following the delivery of creative assets, the 12-month campaign will focus on the roll out of the new brand strategy through media based activity, working alongside events-based activity (separate Events Campaign tender). The purpose of this contract is to implement the new brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with consumer audiences to powerfully sell and promote UK content internationally.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1bb4857e-72ec-48e3-9055-a53062d5a9a6 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jan 2022 |
| Submission deadline | 1 Sep 2021 |
| Future notice date | Not specified |
| Award date | 16 Sep 2021 |
| Contract period | 27 Sep 2021 - 31 Oct 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £150,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TOTAL MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services

## Release History

- 6 Jan 2022 at 15:24 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1bb4857e-72ec-48e3-9055-a53062d5a9a6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1bb4857e-72ec-48e3-9055-a53062d5a9a6
  6th January 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4ea2778f-5d4b-4e06-b53d-58c3ecb97bef. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4ea2778f-5d4b-4e06-b53d-58c3ecb97bef.json.