---
title: "SC22166 - Road Safety - Crown Commercial Services Framework"
ocid: "ocds-b5fd17-4ebc6c19-901e-4669-9815-28f87fd67050"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4ebc6c19-901e-4669-9815-28f87fd67050"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4ebc6c19-901e-4669-9815-28f87fd67050.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4ebc6c19-901e-4669-9815-28f87fd67050.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "KENT COUNTY COUNCIL"
published: "2022-11-25"
---

# SC22166 - Road Safety - Crown Commercial Services Framework

Buyer: KENT COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-4ebc6c19-901e-4669-9815-28f87fd67050

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## Summary

The Kent County Council has awarded a contract for the project titled "SC22166 - Road Safety - Crown Commercial Services Framework" to Manning Gottlieb OMD for a value of £240,000. The procurement method used was a direct award. The contract period is from 1st October 2022 to 30th September 2023. This opportunity falls under the services category with a focus on transport equipment and auxiliary products to transportation. The tender process concluded on 23rd September 2022.

This contract offers business growth opportunities for companies providing media buying services in the field of road safety campaigns. Small and medium-sized enterprises (SMEs) would find this tender particularly suitable. The initiative aims to raise awareness and promote behavioural change among road users. With a strategic approach to media buying, successful bidders can contribute to shaping public perceptions and behaviours around road safety in Kent, England.

## Notice

The campaigns focus on creating awareness of improved behaviour across all road users and on using behavioural change techniques and informative education to deliver key messages to road users. We use mass messaging techniques countywide but can also be specific to area or district. These messages communicate effectively across a wide area within a short timescale, ensuring there is consistency and enabling local education or training activity to benefit from the credibility of association with a bigger message. The campaigns are an annual programme that coincide with the National Policing Calendar, consequently our campaigns run alongside the issues the police are enforcing. An annual campaign calendar also ensures that we work collaboratively with our partner agencies on the same issues at the same time, ensuring consistent messaging across the county. Having a programme of campaigns throughout the year gives us the opportunity to continuously target specific road users and their behaviours. We are able, across the year, to target specific areas that occur highly in the crash stats and can not only target online audiences but also within town centres, radio, TV and pubs. All of our campaign creative has been developed, our requirement for this procurement exercise is for media buying, exclusively; if we require further development of creative, this would fall outside of this framework and procurement regulations apply. Most campaigns, dependent on the total cost of the campaign, undertake a pre and post and often midterm research exercise with a market research company; this helps us to understand where the campaigns are being well received and if the public are reacting in a positive way and their behaviours have changed. It is particularly reassuring when public behaviours and opinions have clearly changed, but if they have not, it can give us a clear indication of where we still need to campaign and increase our messaging.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/19125cde-290c-4b8e-ae73-79dec4b08174 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Nov 2022 |
| Submission deadline | 23 Sep 2022 |
| Future notice date | Not specified |
| Award date | 25 Sep 2022 |
| Contract period | 30 Sep 2022 - 30 Sep 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £240,000 |
| Lots value | Not specified |
| Awards value | £240,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KENT COUNTY COUNCIL |
| Locality | MAIDSTONE |
| Post town | Rochester |
| Postcode | ME14 1XQ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ4 Kent |
| ITL 3 | TLJ45 Mid Kent |
| Local authority | Maidstone |
| Electoral ward | Penenden Heath |
| Westminster constituency | Maidstone and Malling |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD |

## CPV Codes

### Divisions

- 34 - Transport equipment and auxiliary products to transportation

### Codes

- 34000000 - Transport equipment and auxiliary products to transportation

## Release History

- 25 Nov 2022 at 15:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/19125cde-290c-4b8e-ae73-79dec4b08174

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/19125cde-290c-4b8e-ae73-79dec4b08174
  25th November 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.kent.gov.uk

## Provenance

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