---
title: "Creative Testing"
ocid: "ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CABINET OFFICE"
published: "2026-04-09"
---

# Creative Testing

Buyer: CABINET OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525

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## Summary

The procurement process for "Creative Testing" was conducted by the Cabinet Office in the United Kingdom, targeting the Market Research Services industry. The initiative, valued at £14,695, aims to evaluate government communications related to the "Cost of Living" campaign by testing creative assets like video and imagery. This process utilised a direct procurement method under a single tender action below the threshold. The procurement was in the "award" stage as of 9th April 2026, with the contract commencing on 8th April 2026 and concluding on 31st March 2027.

This tender presents an opportunity for businesses specialising in market research services, particularly those well-versed in creative testing methodologies such as Randomised Control Trials (RCTs). SMEs and VCSEs are considered suitable for this contract, emphasising the use of proprietary mobile recruitment and RCT methodologies. The tender process seeks businesses capable of delivering fast turnaround times and innovative solutions to enhance message effectiveness for the government's priority audiences.

## Notice

The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/53ffa986-df45-4c97-9ea3-43707d89c3e1 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Apr 2026 |
| Submission deadline | 28 Mar 2026 |
| Future notice date | Not specified |
| Award date | 31 Mar 2026 |
| Contract period | 7 Apr 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £14,695 |
| Lots value | Not specified |
| Awards value | £14,695 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CABINET OFFICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2AS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SWAYABLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 9 Apr 2026 at 14:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/53ffa986-df45-4c97-9ea3-43707d89c3e1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/53ffa986-df45-4c97-9ea3-43707d89c3e1
  9th April 2026 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/db8ca588-432a-459b-8a7f-a848b107b225

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-4f1cf6eb-7c8d-438c-a3d3-1a30a1b3d525.json.