---
title: "British Museum Brand and Identity Project Phase II Design"
ocid: "ocds-b5fd17-500be1c5-58f2-417b-93cf-3eb41c2ac13b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-500be1c5-58f2-417b-93cf-3eb41c2ac13b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-500be1c5-58f2-417b-93cf-3eb41c2ac13b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-500be1c5-58f2-417b-93cf-3eb41c2ac13b.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "THE TRUSTEES OF THE BRITISH MUSEUM"
published: "2024-12-17"
---

# British Museum Brand and Identity Project Phase II Design

Buyer: THE TRUSTEES OF THE BRITISH MUSEUM  
Current stage: Tender  
OCID: ocds-b5fd17-500be1c5-58f2-417b-93cf-3eb41c2ac13b

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## Summary

The Trustees of the British Museum are initiating Phase II of the "British Museum Brand and Identity Project" to create a new visual and vocal identity. This tender, classified under design consultancy services (CPV code 79415200), is open to proposals until 3rd February 2025. The project is located in London, United Kingdom, and is set to commence on 1st April 2025, concluding by 31st December 2025. The procurement stage is currently active, with an open procedure to select a partner capable of translating the brand strategy from Phase I into a compelling identity system for diverse audiences globally.

This tender represents a significant opportunity for design consultancies, especially those experienced in brand transformation and identity creation. SMEs and voluntary, community and social enterprises (VCSEs) are encouraged to participate. With a contract value of GBP 150,000, success in this tender can bolster a company's portfolio and visibility, solidifying its reputation in the design consultancy industry. Companies adept at crafting cohesive and innovative brand identities that resonate on both a local and global scale are well-suited for this project.

## Notice

The British Museum is embarking on a complete transformation and as part of that journey we have launched a project to review and re-imagine our brand and our visual/vocal identity. Increasing activity around the Museum's masterplan, and the arrival of a new museum Director in 2024 makes now the right moment to consider our vision and values, review our brand and move forward with a compelling new approach to how we communicate and present ourselves. The Brand and Identity Project will deliver this transformation. It is being conducted in two phases. In Phase 1 research will be conducted to understand the Museum's position in the global context followed by a brand audit leading to the creation of a brand strategy. An agency has been appointed to Phase I and work is now underway. In Phase II, which is the subject of this procurement exercise, we are looking for a partner to work with us to translate our new vision and values, and the brand strategy developed in Phase I, into a coherent and compelling visual and vocal identity. This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3597491a-3261-4fa3-b0ee-5413db15b939 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Dec 2024 |
| Submission deadline | 3 Feb 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Mar 2025 - 31 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE TRUSTEES OF THE BRITISH MUSEUM |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC1B 3DG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79415200 - Design consultancy services

## Release History

- 17 Dec 2024 at 10:05 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3597491a-3261-4fa3-b0ee-5413db15b939

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3597491a-3261-4fa3-b0ee-5413db15b939
  17th December 2024 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Design-consultancy-services./8R48YVXGR9
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-500be1c5-58f2-417b-93cf-3eb41c2ac13b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-500be1c5-58f2-417b-93cf-3eb41c2ac13b.json.