---
title: "Fake reviews research"
ocid: "ocds-b5fd17-5025369a-06e8-475b-a886-f14ac2d6bcbe"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5025369a-06e8-475b-a886-f14ac2d6bcbe"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5025369a-06e8-475b-a886-f14ac2d6bcbe.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5025369a-06e8-475b-a886-f14ac2d6bcbe.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UK SHARED BUSINESS SERVICES LIMITED"
published: "2022-08-25"
---

# Fake reviews research

Buyer: UK SHARED BUSINESS SERVICES LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-5025369a-06e8-475b-a886-f14ac2d6bcbe

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5025369a-06e8-475b-a886-f14ac2d6bcbe)  
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## Summary

The UK SHARED BUSINESS SERVICES LIMITED has awarded a contract for the procurement of research and development services and related consultancy services under the title "Fake reviews research." The contract, with a value of £59,950 GBP, was awarded to ALMA ECONOMICS LIMITED. The procurement method used was an open procedure below the threshold, with a tender period ending on 18th July 2022 and a contract period from 17th August 2022 to 31st January 2023. The buying organisation is located in SWINDON, England, and the industry category is research and development services.

This tender presents an opportunity for businesses, particularly those specialised in research and development services and consultancy services, to engage in projects related to investigating fake reviews and their impact on consumers. Small and medium-sized enterprises (SMEs) are well-suited to compete for this contract. By participating in this tender, businesses can contribute high-quality evidence to inform policy decisions and potential solutions, ultimately influencing consumer protection policies and benefiting both consumers and businesses.

## Notice

These are reviews that do not reflect an actual consumer's genuine experience of a good or service, and have been left in an attempt to manipulate consumer perception or target a particular business. The policy proposals are currently in development and are subject to further evidence gathering and cost-benefit analysis. Although there are wide ranging estimates from various consumer groups and review sites on the prevalence of fake reviews,2,3,4 the evidence base on the harm they cause to consumers is relatively underdeveloped. Therefore, this research will provide high-quality evidence to the policy and analytical teams that cannot be achieved using internal resources primarily due to time constraints as well as some skill constraints. Government plans to consult on the details of the developing policy proposals in due course. An impact assessment (IA) assessing the costs and benefits of the policy options is expected to be published alongside the consultation. This research is intended to help develop the cost-benefit analysis (CBA) and inform the policy solution. It is expected that the outputs of this research will: Improve understanding of the scale of the problem of fake reviews and how they impact consumers Influence the development of the policy by testing potential solutions and ensuring policy making is evidence based Provide evidence for the CBA which will assess the impacts of policy options, on both consumers and businesses.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3070998d-e98b-4ee5-be53-75180734be68 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Aug 2022 |
| Submission deadline | 18 Jul 2022 |
| Future notice date | Not specified |
| Award date | 18 Aug 2022 |
| Contract period | 18 Aug 2022 - 31 Jan 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £59,950 |
| Lots value | Not specified |
| Awards value | £59,950 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK SHARED BUSINESS SERVICES LIMITED |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FF |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALMA ECONOMICS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 25 Aug 2022 at 14:19 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3070998d-e98b-4ee5-be53-75180734be68

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3070998d-e98b-4ee5-be53-75180734be68
  25th August 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/13efba41-e343-4e6c-8a83-6597396bdd09

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5025369a-06e8-475b-a886-f14ac2d6bcbe. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5025369a-06e8-475b-a886-f14ac2d6bcbe.json.