---
title: "Software and Insights Subscription Services (con_31910)"
ocid: "ocds-b5fd17-5045a0ca-8ec3-46b6-b922-504783dd3f34"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5045a0ca-8ec3-46b6-b922-504783dd3f34"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5045a0ca-8ec3-46b6-b922-504783dd3f34.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5045a0ca-8ec3-46b6-b922-504783dd3f34.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "Department for Education"
published: "2026-08-14"
---

# Software and Insights Subscription Services (con_31910)

Buyer: Department for Education  
Current stage: Award  
OCID: ocds-b5fd17-5045a0ca-8ec3-46b6-b922-504783dd3f34

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## Summary

The Department for Education procured an annual software subscription providing social media monitoring, audience research and influencer discovery tools. The service is Brandwatch’s social listening and influencer management platform, supporting marketing insight, online audience analysis and influencer-related activity. It is a services contract classified under marketing services. Delivery covers the North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East and South West of England. The requirement therefore suits providers of subscription-based social intelligence, social listening, audience analytics or influencer management platforms able to support activity across England and work with a central government department.

The procurement has been awarded and the tender is complete. The Department for Education used a selective call-off from a framework agreement. The tender deadline was 30 June 2026 at 5pm. The contract was awarded on 7 July 2026 to RUNTIME COLLECTIVE LIMITED trading as Brandwatch, for £50,865.90 including the stated currency of GBP. The contract period runs from 11 July 2026 to 10 July 2027. The awarded requirement is an annual subscription to Brandwatch’s social listening and influencer management platform. The recorded tender value and awarded value are both £50,865.90. The procurement is identified as suitable for small and medium-sized enterprises and not reserved for voluntary, community or social enterprises.

This award demonstrates a defined Department for Education demand for an established social intelligence platform rather than one-off marketing consultancy. Suppliers competing for a future requirement of this type would need reliable social media monitoring, audience research, influencer discovery and influencer management capabilities in one service. Credibility would depend on delivering a mature subscription platform at central-government scale, supporting users across multiple English regions and providing dependable access for ongoing insight and analysis. Smaller providers are identified as suitable for the requirement, so an SME with a proven platform, strong data coverage, practical user support and relevant public-sector delivery experience could be well placed when comparable demand returns.

## Notice

Annual subscription to Brandwatch's social listening and influencer management platform, providing access to social media monitoring, audience research, and influencer discovery tools.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f8659358-973d-4792-b1f7-4cd4e82d08aa |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Aug 2026 |
| Submission deadline | 30 Jun 2026 |
| Future notice date | Not specified |
| Award date | 7 Jul 2026 |
| Contract period | 11 Jul 2026 - 10 Jul 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,865 |
| Lots value | Not specified |
| Awards value | £50,865 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Department for Education |
| Locality | LONDON |
| Postcode area | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Runtime Collective Ltd |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 14 Aug 2026 at 20:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f8659358-973d-4792-b1f7-4cd4e82d08aa

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f8659358-973d-4792-b1f7-4cd4e82d08aa
  14th August 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.gov.uk/government/organisations/department-for-education/about/procurement

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5045a0ca-8ec3-46b6-b922-504783dd3f34. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5045a0ca-8ec3-46b6-b922-504783dd3f34.json.