---
title: "Wider World of Film - Research Project - AWARD"
ocid: "ocds-b5fd17-50567c07-191f-408e-8882-c8a11d8f81d3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-50567c07-191f-408e-8882-c8a11d8f81d3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-50567c07-191f-408e-8882-c8a11d8f81d3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-50567c07-191f-408e-8882-c8a11d8f81d3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2020-01-20"
---

# Wider World of Film - Research Project - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-50567c07-191f-408e-8882-c8a11d8f81d3

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## Summary

The British Film Institute (BFI) has awarded a contract titled "Wider World of Film - Research Project." This project falls under the services industry category, specifically related to research consultancy. The procurement process was conducted using an open procedure, with the tender period closing on 12th April 2019. The contract period commenced on 16th May 2019 and is set to conclude on 29th November 2019. The delivery address for services encompasses multiple locations, including London, the British Overseas Territories, and Europe, with a focus on understanding audience engagement with film.

This research project presents significant opportunities for businesses involved in market research, economic analysis, or social research services. Companies specialising in both qualitative and quantitative methodologies will find this a fitting competition, especially those capable of developing predictive models regarding film consumption behaviours. Given the BFI's intent to garner insights across various platforms, businesses that can provide comprehensive analyses of audience trends and preferences will be well-positioned to contribute to and benefit from this evolving film landscape.

## Notice

There is plenty of evidence that audiences for film are changing (e.g. https://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-statistical-yearbook-audiences-2018-12-17.pdf). In an age where any amount of visual content is available immediately and online, where technology enables search and access at the touch of a screen and where film at the cinema competes with an ever increasing variety of other out of home experiences it is becoming increasingly complex to understand and identify audience trends in both the choice and consumption of film. At present there are many sources of data on the consumption of film by audiences, at the cinema, on television, on DVD and Blu-Ray disk and to a more limited extent online. There is also evidence for the revenues generated for each element of the value chain and how this has changed through time. However we have little knowledge of how these link together. The lack of single source 'film touchpoint' evidence means there are key questions for the film and wider screen industry that we cannot currently answer (e.g. on consumption, spend, navigation and choice, film preference and technology). The key question for the research is 'What does the industry need to do in order to keep people engaged with film?' The answer to this question is likely to be multi-layered and will build in considerations of choice, spending, access to technology, personal values and social background. We have broken this down into a number of key questions which are necessarily wide ranging, and will increase the breadth and depth of knowledge we have about the total film ecosystem. It is likely that this will be the first time that a published study will identify the elements of 'total film' consumption across all touchpoints and platforms. This knowledge will inform the future exhibition and distribution of film, and provide an effective evidence base for future strategic decision making for a variety of industry stakeholders (including exhibitors, distributors, producers, home entertainment, etc.). We will consider any approach that meets our needs within the budget for this work, though we think that the study is likely to involve a mixture of both qualitative and quantitative research. We are keen that the findings can be used to deliver predictive models or algorithms that can be used to predict future behaviour - mostly around engagement with the cinema and paid for elements of film consumption. However, we are also keen to conduct qualitative work in order to better understand the 'why' behind the metrics. One key outcome is a single source quantitative study of film consumption across all platforms that can form the basis of a longitudinal study or research design that can be repeated in the future.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6a24aa61-d4b4-45d4-8529-6a755f46fe1b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jan 2020 |
| Submission deadline | 12 Apr 2019 |
| Future notice date | Not specified |
| Award date | 18 Jul 2019 |
| Contract period | 15 May 2019 - 29 Nov 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £109,185 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GFK NOP |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73210000 - Research consultancy services
- 79310000 - Market research services
- 79311400 - Economic research services
- 79315000 - Social research services

## Release History

- 20 Jan 2020 at 13:31 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6a24aa61-d4b4-45d4-8529-6a755f46fe1b
- 1 Oct 2019 at 11:56 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6a24aa61-d4b4-45d4-8529-6a755f46fe1b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6a24aa61-d4b4-45d4-8529-6a755f46fe1b
  20th January 2020 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-statistical-yearbook-audiences-2018-12-17.pdf

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-50567c07-191f-408e-8882-c8a11d8f81d3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-50567c07-191f-408e-8882-c8a11d8f81d3.json.