---
title: "Supply of Search Engine Optimisation Services"
ocid: "ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2022-01-20"
---

# Supply of Search Engine Optimisation Services

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08

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## Summary

The procurement process involves the Defra Network eTendering Portal awarding a contract for the "Supply of Search Engine Optimisation Services" to Liberty Marketing. This contract falls within the services category, specifically for web search engine providers. Located in Kenilworth, Warwickshire, the contract has a total value of £200,000 and is intended to span from 14 January 2022 to 13 January 2026, with options to extend further. The award was published on 20 January 2022, following competitive bidding under an open procedure that concluded on 15 October 2021.

This tender presents significant growth opportunities for businesses, particularly those specialising in digital marketing, SEO, and SEM services. Businesses equipped to develop and execute comprehensive digital strategies, analyse website performance, and create engaging content may find this contract suitable. Moreover, as the contract supports various teams across AHDB, companies that demonstrate flexibility and a capacity for collaboration will be well-positioned to compete effectively.

## Notice

AWARDED - AHDB is wanting to procure procuring a supplier to work as a partner with the in-house Digital Content team to support across AHDB's requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined. The successful supplier will work with different teams and websites across AHDB as required, providing guidance on current best practice and support for projects through the following: - SEO strategy development - Analysis of current websites, identifying both on and off-site SEO opportunities - Keyword research to identify trends/opportunities - Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media ) - Reviewing content for SEO activity - Identifying opportunities through competitive research analysis - Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/221414d3-075a-4c43-9953-d0c695f7a9b4 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jan 2022 |
| Submission deadline | 15 Oct 2021 |
| Future notice date | Not specified |
| Award date | 17 Dec 2021 |
| Contract period | 14 Jan 2022 - 13 Jan 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | Not specified |
| Awards value | £200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LIBERTY MARKETING |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72414000 - Web search engine providers

## Release History

- 20 Jan 2022 at 15:07 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/221414d3-075a-4c43-9953-d0c695f7a9b4
- 3 Sep 2021 at 09:17 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/7a61c542-fe93-4724-a35a-5d6da2916d4a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/221414d3-075a-4c43-9953-d0c695f7a9b4
  20th January 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/7a61c542-fe93-4724-a35a-5d6da2916d4a
  3rd September 2021 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/7c758d9f-a948-4aa1-ba8c-9daa86f9e3b9
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-50839512-85c1-4996-a9ba-6ed7b075ed08.json.