--- title: "Digital PR Brief: 14-18 NOW" ocid: "ocds-b5fd17-51520f2d-71bd-4c26-afa9-52aa46b052fe" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-51520f2d-71bd-4c26-afa9-52aa46b052fe" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-51520f2d-71bd-4c26-afa9-52aa46b052fe.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-51520f2d-71bd-4c26-afa9-52aa46b052fe.json" source: "Contracts Finder" current_stage: "Tender" buyer: "IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED" published: "2017-09-21" --- # Digital PR Brief: 14-18 NOW Buyer: IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED Current stage: Tender OCID: ocds-b5fd17-51520f2d-71bd-4c26-afa9-52aa46b052fe [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-51520f2d-71bd-4c26-afa9-52aa46b052fe) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-51520f2d-71bd-4c26-afa9-52aa46b052fe.json) ## Summary The Imperial War Museum Trading Company Limited is currently seeking a digital PR agency or individual to manage the "Digital PR Brief: 14-18 NOW" project, focusing on devising and delivering a high-profile digital ambassador programme alongside a creative content plan. This tender, classified under the "Computer support and consultancy services" category, is at the Tender stage, with the submission deadline set for 13th October 2017. The contract is expected to commence on 6th November 2017 and will run until 14th December 2018, with a contract value ranging from £40,000 to £60,000. The project will take place in London, United Kingdom, and follows an open procurement method. This tender presents an excellent opportunity for businesses specialising in digital public relations, particularly those with experience in the arts and heritage sector. Agencies or individuals with a strong track record in managing digital ambassador programmes and creative content production will find this opportunity particularly relevant. Companies with established media contacts and those who are adept at leveraging social media platforms can greatly benefit from participating in this competitive process, ultimately positioning themselves for growth and collaboration with a renowned institution. ## Notice 14-18 NOW is looking for a digital PR agency or individual to devise and deliver a high profile digital ambassador programme, and manage a creative digital content plan, working alongside our public relations and marketing agencies. We are looking for comprehensive experience of managing digital public relations, ideally within the arts/heritage sector. You will have outstanding online media contacts, a strong track record of managing digital ambassadors and significant experience of gaining digital coverage for a creative programme. You will have good contacts at the main social media companies and be up to speed with new developments and trends. The successful agency or individual will work closely with our public relations and marketing agencies to plan and deliver an integrated communications strategy for 14-18 NOW's final 2018 season. The main focus will be to create an ambassador programme for 14-18 NOW with social media influencers, bloggers and vloggers to help promote the season through strong relationships and creative ideas. You will also develop a creative content plan and oversee production and seeding of shareable content such as films and live social media broadcasts. Additional information: Response to the Brief Agencies and individuals are requested to submit credentials that detail: * Relevant experience and give examples of similar work undertaken * How the agency/individual would project manage the work and who would be the lead contact(s) * Outline approach to developing a creative solution to the brief * Outline project costs, timeline and milestones * Complete the Company Questionnaire attached as Schedule 2 All tenders returns will be evaluated equally in accordance with the above criteria. Shortlisted agencies will be invited to meet with 14-18 NOW to discuss the project further. We are not expecting agencies/individuals to come with a fully-developed strategy, but to come prepared to discuss ideas and direction for 14-18 NOW based on their experience of managing digital PR campaigns, ambassador programmes and content production. It is also an opportunity for both sides to discuss and ask questions. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/62b0a20f-826d-4e6f-9089-2fd9de86d5d3 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Sep 2017 | | Submission deadline | 13 Oct 2017 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 6 Nov 2017 - 14 Dec 2018 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £60,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED | | Locality | LONDON | | Post town | South East London | | Postcode | SE1 6HZ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Southwark | | Electoral ward | St George's | | Westminster constituency | Bermondsey and Old Southwark | | Delivery location | TLI London | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support - 73 - Research and development services and related consultancy services ### Codes - 72600000 - Computer support and consultancy services - 73200000 - Research and development consultancy services ## Release History - 21 Sep 2017 at 09:07 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/62b0a20f-826d-4e6f-9089-2fd9de86d5d3 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/62b0a20f-826d-4e6f-9089-2fd9de86d5d3 21st September 2017 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/d29ef192-19c8-4fad-99a2-2012e0d4b96b Tender Covering Letter - https://www.contractsfinder.service.gov.uk/Notice/Attachment/cbb34511-228b-4238-b28a-51aedb66e200 Main Tender Document ## Notice URLs - http://iwm.org.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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