---
title: "SOL - A41 Driver Education Campaign - AWARD"
ocid: "ocds-b5fd17-519c92c3-c433-4403-b9ec-5d92edee2f8c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-519c92c3-c433-4403-b9ec-5d92edee2f8c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-519c92c3-c433-4403-b9ec-5d92edee2f8c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-519c92c3-c433-4403-b9ec-5d92edee2f8c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SOLIHULL MBC (SOL)"
published: "2025-05-14"
---

# SOL - A41 Driver Education Campaign - AWARD

Buyer: SOLIHULL MBC (SOL)  
Current stage: Award  
OCID: ocds-b5fd17-519c92c3-c433-4403-b9ec-5d92edee2f8c

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## Summary

Solihull Metropolitan Borough Council (SMBC) has completed the award stage of a public procurement process titled "SOL - A41 Driver Education Campaign." The contract, valued at £45,000, involves designing and delivering an 11-month educational campaign to enhance driver awareness about the safety needs and vulnerabilities of cyclists, motorcyclists, and pedestrians. The open procedure contract commenced on 1st May 2025 and is set to conclude on 31st March 2026. Located in the West Midlands, SMBC sought bids for this project from suitable candidates with the tender period closing on 21st February 2025. This initiative falls within several industry categories including advertising, education, road transport, and business services.

This tender provides significant opportunities for businesses specialising in advertising and educational services, particularly those experienced in public safety and awareness campaigns. Small and medium-sized enterprises (SMEs) with expertise in campaign management, community engagement, and educational content creation stand to gain from participating in such contracts. The awarding of this contract to Brightsparks Agency Ltd. indicates a preference for innovative solutions from capable providers, offering a platform for growth in sectors focusing on education and public relations.

## Notice

The Sustainable Travel Team within Solihull Metropolitan Borough Council (SMBC) are looking to procure an external provider to design and deliver an 11-month educational campaign aimed at improving driver awareness and understanding of cyclist, motorcyclist, and pedestrian behaviours, focusing on their vulnerabilities and safety needs. The Contract will commence on 21st April 2025 for a period ending on 31 March 2026. Bidders will be expected to complete quotation documents. Documents can be downloaded through this portal and must be submitted by 12:00 midday on 21 February 2025. Requests for clarification must be submitted through the portal by Wednesday 29 January 2025; bidders are therefore encouraged to review the documents as early as possible. The estimated value is PS45,000 for the contract period.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c3ed46d7-debe-4590-8928-00736e3e2b7c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 May 2025 |
| Submission deadline | 21 Feb 2025 |
| Future notice date | Not specified |
| Award date | 2 Apr 2025 |
| Contract period | 30 Apr 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOLIHULL MBC (SOL) |
| Locality | SOLIHULL |
| Post town | Birmingham |
| Postcode | B91 3QB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG32 Solihull |
| Local authority | Solihull |
| Electoral ward | St Alphege |
| Westminster constituency | Solihull West and Shirley |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRIGHTSPARKS AGENCY |

## CPV Codes

### Divisions

- 60 - Transport services (excl. Waste transport)
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 80 - Education and training services

### Codes

- 60100000 - Road transport services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79341400 - Advertising campaign services
- 80000000 - Education and training services

## Release History

- 14 May 2025 at 11:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c3ed46d7-debe-4590-8928-00736e3e2b7c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c3ed46d7-debe-4590-8928-00736e3e2b7c
  14th May 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-519c92c3-c433-4403-b9ec-5d92edee2f8c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-519c92c3-c433-4403-b9ec-5d92edee2f8c.json.