---
title: "Social Media Listening"
ocid: "ocds-b5fd17-5261721a-c825-4a84-bdd9-50980ced9b10"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5261721a-c825-4a84-bdd9-50980ced9b10"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5261721a-c825-4a84-bdd9-50980ced9b10.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5261721a-c825-4a84-bdd9-50980ced9b10.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MINISTRY OF DEFENCE"
published: "2026-01-08"
---

# Social Media Listening

Buyer: MINISTRY OF DEFENCE  
Current stage: Award  
OCID: ocds-b5fd17-5261721a-c825-4a84-bdd9-50980ced9b10

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5261721a-c825-4a84-bdd9-50980ced9b10)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5261721a-c825-4a84-bdd9-50980ced9b10.json)

## Summary

The Ministry of Defence has concluded a procurement process titled "Social Media Listening" under the CPV classification for "Social Research Services." This tender involved a selective procurement method, specifically a call-off from a framework agreement, with the tender period ending on 19th December 2025. The contract, valued at £251,910, runs from 31st December 2025 to 30th December 2028, and is situated in London, United Kingdom. This procurement has progressed to the award stage, with the awarded contract to Hootsuite Media UK Limited being published on 8th January 2026.

Business growth opportunities arise in the field of social media monitoring and analytical services through this engagement with the Ministry of Defence. Large scale companies within the technology and social research sector, particularly those capable of providing sophisticated social media listening solutions, would have found this opportunity well-suited to their capabilities. Although the procurement process has been completed, it illustrates the demand for advanced solutions and services in governmental departments, signalling opportunities for businesses with similar practises to align their offerings in preparation for future tenders.

## Notice

Talkwalker Enterprise Social Media Relationship Platform

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/19f2f031-03f2-4de1-9e42-b4b01c8a68ee |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Jan 2026 |
| Submission deadline | 19 Dec 2025 |
| Future notice date | Not specified |
| Award date | 19 Dec 2025 |
| Contract period | 31 Dec 2025 - 30 Dec 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £251,910 |
| Lots value | Not specified |
| Awards value | £251,910 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF DEFENCE |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G2 8EX |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HOOTSUITE MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 8 Jan 2026 at 14:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/19f2f031-03f2-4de1-9e42-b4b01c8a68ee

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/19f2f031-03f2-4de1-9e42-b4b01c8a68ee
  8th January 2026 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/8ced1999-88db-4347-803b-f4745087121a
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5261721a-c825-4a84-bdd9-50980ced9b10. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5261721a-c825-4a84-bdd9-50980ced9b10.json.