--- title: "Email Marketing" ocid: "ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de.json" source: "Contracts Finder" current_stage: "Award" buyer: "THE NATIONAL ARCHIVES" published: "2026-03-24" --- # Email Marketing Buyer: THE NATIONAL ARCHIVES Current stage: Award OCID: ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de.json) ## Summary The National Archives, located in Richmond, England, has completed the procurement process for an email marketing service. This contract, titled "Email Marketing," falls under the IT services category and aims to enhance communication to over 325,000 subscribers, with projections to increase further during the contract term. The procurement utilised an open procedure (below threshold) for the tender process. The contract, valued at £126,390, commenced on 31 March 2023 and will continue until 30 April 2027. The main procurement category was services, and the tender period concluded on 3 February 2023. This tender presents significant opportunities for businesses specialising in IT services, consulting, and marketing. With Forfront Limited being awarded the contract, it showcases the demand for SMEs in this segment. The focus on email communication reflects the effective engagement strategy adopted during the Covid-19 pandemic, suggesting growth potential for companies adept in digital marketing strategies tailored to diverse audiences and stakeholders. The seamless transition required from previous arrangements highlights opportunities for businesses that can deliver reliable, uninterrupted service continuity. ## Notice We send around 30 million emails per year to over 325,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers, and has proven particularly effective throughout the Covid-19 pandemic. Our main weekly email update is sent to just over 325,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists. The subscriber numbers above are expected to grow during the term of the contract - up to about 370,000 subscribers and 36 million emails sent. Our current email marketing contract expires at the end of April 2023, and we are looking for a supplier who will not only deliver this service for us from 1 May 2023, but ensure a seamless transition between the end of the existing contract and service commencement under this new contract; we therefore expect this contract to commence on or before 1 April 2023 to facilitate this handover period. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/53faff94-7f27-45bc-9c27-c7e835b93c00 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 24 Mar 2026 | | Submission deadline | 3 Feb 2023 | | Future notice date | Not specified | | Award date | 2 Mar 2023 | | Contract period | 30 Mar 2023 - 30 Apr 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £126,390 | | Lots value | Not specified | | Awards value | £178,215 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE NATIONAL ARCHIVES | | Locality | RICHMOND | | Post town | Twickenham | | Postcode | TW9 4DU | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI7 Outer London - West and North West | | ITL 3 | TLI75 Hounslow and Richmond upon Thames | | Local authority | Richmond upon Thames | | Electoral ward | Kew | | Westminster constituency | Richmond Park | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | FORFRONT | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 72000000 - IT services: consulting, software development, Internet and support - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security ## Release History - 24 Mar 2026 at 12:48 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/53faff94-7f27-45bc-9c27-c7e835b93c00 - 23 Mar 2023 at 16:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/53faff94-7f27-45bc-9c27-c7e835b93c00 - 24 Jan 2023 at 13:32 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/61a51d90-58e5-4830-b650-fb9221e96d32 - 9 Jan 2023 at 11:30 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/61a51d90-58e5-4830-b650-fb9221e96d32 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/53faff94-7f27-45bc-9c27-c7e835b93c00 23rd March 2023 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/61a51d90-58e5-4830-b650-fb9221e96d32 24th January 2023 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/5dd13c59-a5a0-44f0-b993-3e1360e5b800 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/1561bef2-34f6-4da9-b34d-098f1a8986e6 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/70d6c75a-afad-41dd-8a52-76952cb93ae9 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/ad7efbd0-8b7d-4342-93c5-3c1db5c96fd0 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/6846c4dc-573b-42d8-8a92-861db532af79 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/cab54342-b5f2-4b2e-a17d-8bb2ff82369a ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de.json.