---
title: "Tender for Strategic Support for Audience Development"
ocid: "ocds-b5fd17-53095734-470e-4657-931b-9dfd330daf7f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-53095734-470e-4657-931b-9dfd330daf7f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-53095734-470e-4657-931b-9dfd330daf7f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-53095734-470e-4657-931b-9dfd330daf7f.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "NATIONAL ARMY MUSEUM"
published: "2019-03-27"
---

# Tender for Strategic Support for Audience Development

Buyer: NATIONAL ARMY MUSEUM  
Current stage: Tender  
OCID: ocds-b5fd17-53095734-470e-4657-931b-9dfd330daf7f

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## Summary

The National Army Museum (NAM) is seeking proposals for its tender titled "Tender for Strategic Support for Audience Development." This procurement process falls within the administrative services related to tourism affairs and cultural services category, with an estimated contract value of £18,000. The tender is currently open, with a submission deadline of 5 April 2019. The successful bidder will start work on 8 April 2019, with the contract lasting until 31 May 2019. All submissions should be delivered to NAM’s address in London, United Kingdom.

This tender offers significant opportunities for businesses skilled in audience development, market research, and communication strategies. Companies that specialise in developing audience segmentation models or have experience working with cultural institutions would be particularly well-suited to compete for this contract. The open procurement method encourages small and medium-sized enterprises to participate, enhancing the diversity of potential proposals and fostering innovation in improving audience engagement for the museum.

## Notice

The National Army Museum (NAM) wishes to procure a suitably qualified and experienced partner to work with the staff to develop a new audience segmentation model which will influence and shape the future strategy for the Museum. The audience segmentation model will need to identify our key visitor segments and their needs. The Museum identifies that it will also need to update our communications guidelines and messaging frameworks. These will be repositioned alongside the organisations new mission and values which also need to be interpreted for internal and external use. To enable the above the Museum is looking for a proposal, telling us how you would approach the project, in what order and the costs of each distinct piece of work required. Additional information: Note clarifications

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f4a43311-67ca-4425-b4aa-bcdc3b065031 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Mar 2019 |
| Submission deadline | 5 Apr 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 7 Apr 2019 - 31 May 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £18,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL ARMY MUSEUM |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW3 4HT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham |
| Local authority | Kensington and Chelsea |
| Electoral ward | Royal Hospital |
| Westminster constituency | Chelsea and Fulham |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services
- 92 - Recreational, cultural and sporting services

### Codes

- 75125000 - Administrative services related to tourism affairs
- 92500000 - Library, archives, museums and other cultural services

## Release History

- 27 Mar 2019 at 17:01 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f4a43311-67ca-4425-b4aa-bcdc3b065031
- 22 Mar 2019 at 15:54 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f4a43311-67ca-4425-b4aa-bcdc3b065031
- 22 Mar 2019 at 15:49 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f4a43311-67ca-4425-b4aa-bcdc3b065031

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f4a43311-67ca-4425-b4aa-bcdc3b065031
  27th March 2019 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/81e35191-555c-4d1b-acbd-54c4ff9c8547
  Tender Brief
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/6e4efffa-d2db-4e60-90f9-7df40b298ec2
  Clarification Notice

## Notice URLs

- http://www.nam.ac.uk

## Provenance

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