---
title: "OOH Campaign"
ocid: "ocds-b5fd17-530a8602-46db-4d96-a133-484817ed53ea"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-530a8602-46db-4d96-a133-484817ed53ea"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-530a8602-46db-4d96-a133-484817ed53ea.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-530a8602-46db-4d96-a133-484817ed53ea.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE UNIVERSITY OF BIRMINGHAM"
published: "2024-07-31"
---

# OOH Campaign

Buyer: THE UNIVERSITY OF BIRMINGHAM  
Current stage: Award  
OCID: ocds-b5fd17-530a8602-46db-4d96-a133-484817ed53ea

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## Summary

The University of Birmingham has completed a procurement process for an Out-Of-Home (OOH) Campaign in the marketing services category. The contract has been awarded to Backlite Media LLC for a total value of £152,053.91. The procurement method used was a single contract from SSA, highlighting a bespoke procurement approach. The services will be delivered in Birmingham, with the contract period starting on 28th February 2024 and ending on 28th February 2025. The tender process completed with an end date on 27th February 2024.

This tender opportunity represents a significant business growth prospect for companies in the marketing services sector, especially small and medium-sized enterprises (SMEs). It provides a platform for suppliers to engage with prestigious institutions like the University of Birmingham, allowing businesses to expand their portfolio and credentials. Businesses with expertise in OOH campaigns or marketing services would be well-placed to compete for this type of tender, given the tailored and high-value nature of the contract. SME suitability is also explicitly mentioned, making it a viable opportunity for smaller enterprises seeking substantial engagement with a renowned educational institution.

## Notice

OOH Campaign

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0470df7b-ff00-4a91-8951-989ca92d6ae1 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Single contract from SSA |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jul 2024 |
| Submission deadline | 27 Feb 2024 |
| Future notice date | Not specified |
| Award date | 29 Feb 2024 |
| Contract period | 28 Feb 2024 - 28 Feb 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £152,053 |
| Lots value | Not specified |
| Awards value | £152,053 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNIVERSITY OF BIRMINGHAM |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B15 2TT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Edgbaston |
| Westminster constituency | Birmingham Edgbaston |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BACKLITE MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 31 Jul 2024 at 14:13 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0470df7b-ff00-4a91-8951-989ca92d6ae1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0470df7b-ff00-4a91-8951-989ca92d6ae1
  31st July 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-530a8602-46db-4d96-a133-484817ed53ea. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-530a8602-46db-4d96-a133-484817ed53ea.json.