--- title: "Contract for Northumbria Safer Roads Initiative Road Respect Promotional Campaigns and Events" ocid: "ocds-b5fd17-53147b04-268f-437b-b9af-fca91a0a236b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-53147b04-268f-437b-b9af-fca91a0a236b" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-53147b04-268f-437b-b9af-fca91a0a236b.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-53147b04-268f-437b-b9af-fca91a0a236b.json" source: "Contracts Finder" current_stage: "Tender" buyer: "GATESHEAD COUNCIL" published: "2021-07-14" --- # Contract for Northumbria Safer Roads Initiative Road Respect Promotional Campaigns and Events Buyer: GATESHEAD COUNCIL Current stage: Tender OCID: ocds-b5fd17-53147b04-268f-437b-b9af-fca91a0a236b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-53147b04-268f-437b-b9af-fca91a0a236b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-53147b04-268f-437b-b9af-fca91a0a236b.json) ## Summary The Gateshead Council is seeking proposals for the "Contract for Northumbria Safer Roads Initiative Road Respect Promotional Campaigns and Events." This procurement falls under the services category, specifically focusing on advertising management, advertising campaign services, and promotional services. The tender is currently in the planning stage, with a submission deadline set for 18 August 2021. The contract is anticipated to commence on 1 November 2021 and will run for three years, concluding on 31 October 2024. Interested bidders should note that the total contract value is £200,000, and all submissions must be made via the Council's electronic tendering system. This tender presents significant opportunities for businesses specialising in advertising management and promotion, particularly those with experience in behaviour change campaigns. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, especially those that can demonstrate innovative approaches to engaging different demographics, such as young drivers or vulnerable road users. Given that the campaign targets specific behaviours related to road safety, businesses with expertise in community engagement, creative advertising, or public health messaging would be well-suited to compete for this contract. ## Notice The Northumbria Safer Roads Initiative (NSRI) is a partnership between Northumbria Police Force and local authorities in that area (Gateshead, Newcastle, North Tyneside, Northumberland, South Tyneside and Sunderland councils). The aims of the partnership are to reduce road deaths and serious injuries and to reduce road related anti-social behaviour. The Council is seeking to appoint an appropriately qualified and experienced contractor to prepare and carry out a programme of promotional campaigns and events work on an annual basis. The annual programme of work will be developed and carried out under the supervision of the NSRI Working Group. The overall emphasis will be on changing driving behaviour through Road Respect and related concepts and materials. Campaigns may be targeted at particular groups, for example: - Children as cyclists, pedestrians and passengers; - Adult Pedestrians; - Fleet Drivers; - Young Drivers; - Business Drivers/Riders. Or specific kinds of behaviour, such as: - Seat belts; - Mobile phones and distractions; - Drink/drug driving; - Speeding. Additional information: This process is being managed electronically through the Councils e-tendering system. Tender Documentation is only available through the e-tendering system and bids must only be submitted using this system. To register interest in this contract and to obtain the relevant documents please go to www.nepo.org The contract reference number is DN552429 If you require assistance with the website or registration process please contact the System Support Team on 0330 0050352 or ProContractSuppliers@proactis.com ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/72bc22c9-596d-439e-8405-5fc1bee071fb | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 14 Jul 2021 | | Submission deadline | 18 Aug 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Nov 2021 - 31 Oct 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £200,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | GATESHEAD COUNCIL | | Locality | GATESHEAD | | Post town | Newcastle upon Tyne | | Postcode | NE8 1HH | | Country | England | | ITL 1 | TLC North East (England) | | ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear | | ITL 3 | TLC43 Tyneside | | Local authority | Gateshead | | Electoral ward | Bridges | | Westminster constituency | Gateshead Central and Whickham | | Delivery location | TLC North East (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342200 - Promotional services ## Release History - 14 Jul 2021 at 13:52 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/72bc22c9-596d-439e-8405-5fc1bee071fb ## Documents - https://www.contractsfinder.service.gov.uk/Notice/72bc22c9-596d-439e-8405-5fc1bee071fb 14th July 2021 - Opportunity notice on Contracts Finder ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-53147b04-268f-437b-b9af-fca91a0a236b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-53147b04-268f-437b-b9af-fca91a0a236b.json.