--- title: "Placemaking Videography" ocid: "ocds-b5fd17-53b2bd5e-ab1a-4d73-af31-11c4de3b4f20" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-53b2bd5e-ab1a-4d73-af31-11c4de3b4f20" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-53b2bd5e-ab1a-4d73-af31-11c4de3b4f20.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-53b2bd5e-ab1a-4d73-af31-11c4de3b4f20.json" source: "Contracts Finder" current_stage: "Tender" buyer: "VISIT KENT LIMITED" published: "2022-05-05" --- # Placemaking Videography Buyer: VISIT KENT LIMITED Current stage: Tender OCID: ocds-b5fd17-53b2bd5e-ab1a-4d73-af31-11c4de3b4f20 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-53b2bd5e-ab1a-4d73-af31-11c4de3b4f20) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-53b2bd5e-ab1a-4d73-af31-11c4de3b4f20.json) ## Summary The procurement process is being conducted by Visit Kent Limited for a project titled "Placemaking Videography," aimed at creating a high-quality destination video as part of a multi-channel campaign to promote Kent. This initiative falls under the advertising and marketing services category and is classified as a limited procurement method, specifically through competitive quotations. The tender period is set to close on 9th May 2022, with a contract duration from 16th May 2022 to 30th June 2022. The services will be delivered in the South East region of the United Kingdom, with a contract value of £30,000. This tender presents significant opportunities for growth for businesses involved in videography, marketing, and creative media production, particularly those that can demonstrate experience in destination marketing. Companies equipped to handle the creative and technical demands of producing engaging video content, especially those with a proven track record in similar place-making campaigns, will be well-suited to compete. This is particularly relevant for small and medium-sized enterprises (SMEs) that wish to leverage their capabilities in responding to current market trends, such as localism and enhanced quality of life narratives. ## Notice This RFP concerns the creation of a high-quality destination video for inclusion within a multi-channel campaign to promote Kent. We are commissioning destination campaigns for the county informed by the workshop findings to raise awareness of the destination as a place to live, work, study, invest or visit as well as support the wider recovery by improving perceptions of our destinations. The campaign will use the unique strengths of the diverse people and places that make up the destination to showcase the attractive lifestyle which would appeal to people whether they're considering Kent as a destination to visit for a week, study for a few years, relocate permanently or move their business to. Big shifts in the way that people work has provided more flexibility, people have had time to consider the quality of life that their local area provides. This means that lifestyle is now one of the key selling points of a destinations looking to attract skilled workers at a time when recruitment is one of the biggest barriers to growth and recovery. This increased interest in local community and wellbeing means that creating a sense of belonging, based on community values and identity is the next evolution of destination marketing. The destination offers a wealth of opportunities, a change of pace, and lifestyle changes; however, above all this must be authentic and meaningful. This RFQ relates specifically to the creation of a video that will sit at the heart of a destination campaign for Kent and will be deployed across VoD services eg: Sky adsmart and 4od. Your response should take into consideration the feedback received from partners through the workshops. Initial findings are set out in the attached report which should be used to develop your response. The campaign within which the video will sit should: * Support key challenges such as the need for Kent businesses to recruit skilled workers and overcome negative perceptions as a result of Brexit and migrant crossings. * Capitalise on opportunities created through the rise of remote working, localism, and a focus on quality of life and wellbeing trends. * Showcase Kent as a diverse, creative and dynamic destination that offers a sense of belonging, based on community values and identity. Agencies are required to provide a proposal, covering the following: * Creative ideas for the video and how you will work with Visit Kent to develop and realise the concept. * Pricing schedule, including: * Breakdown of costs including expected number of days * Pre and postproduction * Equipment * Travel costs * Model costs, etc. * Examples of your work and details of previous experience of delivering place-making/destination campaigns. * Your proposed approach to the management of the production. * Delivery timeframes. * Details of key team members involved in the delivery. * Proof of indemnity insurance cover. * Names and contact details of two recent referees. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a8987216-25eb-4ab2-924a-91da86e2212e | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Competitive quotation (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 5 May 2022 | | Submission deadline | 9 May 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 15 May 2022 - 30 Jun 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £30,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | VISIT KENT LIMITED | | Locality | CANTERBURY | | Post town | Canterbury | | Postcode | CT1 2BQ | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ4 Kent | | ITL 3 | TLJ44 East Kent | | Local authority | Canterbury | | Electoral ward | Westgate | | Westminster constituency | Canterbury | | Delivery location | TLJ South East (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 5 May 2022 at 14:35 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a8987216-25eb-4ab2-924a-91da86e2212e - 22 Apr 2022 at 14:35 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a8987216-25eb-4ab2-924a-91da86e2212e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/a8987216-25eb-4ab2-924a-91da86e2212e 5th May 2022 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/7bdd80ef-08d7-44c8-8a58-5d0cd5b22ea0 Main tender brief - https://www.contractsfinder.service.gov.uk/Notice/Attachment/f7f2cc39-5b86-45e1-9303-cc184beec8db Procurement questionnaire to be submitted along with proposals - https://www.contractsfinder.service.gov.uk/Notice/Attachment/8b1afdef-8995-491d-97f1-e9daa21f2d7f Supporting information from the workshops ## Notice URLs - http://www.visitkent.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-53b2bd5e-ab1a-4d73-af31-11c4de3b4f20. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-53b2bd5e-ab1a-4d73-af31-11c4de3b4f20.json.