--- title: "Evaluation of the additionality of the Birmingham Commonwealth Games 2022 Business and Tourism Programme - AWARD" ocid: "ocds-b5fd17-53b41f09-19c3-4e79-aa46-5b625116782d" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-53b41f09-19c3-4e79-aa46-5b625116782d" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-53b41f09-19c3-4e79-aa46-5b625116782d.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-53b41f09-19c3-4e79-aa46-5b625116782d.json" source: "Contracts Finder" current_stage: "Award" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2021-10-13" --- # Evaluation of the additionality of the Birmingham Commonwealth Games 2022 Business and Tourism Programme - AWARD Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Award OCID: ocds-b5fd17-53b41f09-19c3-4e79-aa46-5b625116782d [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-53b41f09-19c3-4e79-aa46-5b625116782d) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-53b41f09-19c3-4e79-aa46-5b625116782d.json) ## Summary The West Midlands Growth Company Ltd e-Tendering is overseeing a public procurement titled "Evaluation of the additionality of the Birmingham Commonwealth Games 2022 Business and Tourism Programme". This procurement falls under the classification of evaluation consultancy services, with a total value of £345,000. Located in Birmingham, the procurement is at the Award stage as of October 13, 2021. The contract period began on July 12, 2021, and will run through to March 31, 2024. The procurement was conducted via an open procedure, and the tender period concluded on June 10, 2021. This contract presents opportunities for businesses specialising in evaluation consultancy services, particularly those focused on tourism and marketing assessments. Suppliers capable of managing comprehensive research projects, such as visitor surveys and market perception studies, would be well-suited to compete. Additionally, small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, as the procurement has been structured to accommodate their capabilities, including the potential for subcontracting. ## Notice The Business and Tourism Programme (BATP) seeks to maximise the benefits of the 2022 Birmingham Commonwealth Games to the UK and the region as a business, investment and tourist destination. A critical element of the evaluation of the BATP is an assessment of the additionality of the programme - i.e. the in-flows of investment and tourism to the UK and the West Midlands which are directly attributable to the programme, as distinct from those which would have happened anyway. While CRM and other management information systems will inform much of this assessment, this is not the case for the following key components of the Programme (i) marketing campaigns in key markets and associated promotional and communications activity, (ii) activities within the leisure tourism workstream which aim to attract additional visitors and spend to the region and (iii) the range of conferences and events to be staged at UK House, a high profile venue within the region. As a result these three pieces of research need to be commissioned to meet this requirement. The procurement has 3 distinctive components, namely: o Component 1- evaluation of marketing campaigns (perceptions research) with a budget of ?150,000 o Component 2 - evaluation of leisure tourism activities (visitor surveys) with a budget of ?80,000 o Component 3 - evaluation of UK House (research with UK House delegates) with a budget of ?114,500 The contracting entities are looking for a supplier that can deliver the whole suite of requirements from own resources and if internal capacity cannot be met from internal resources the contract can be subcontracted by the prime bidder or delivering a Consortium ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5c8a6993-ff3e-4ed2-9a2b-0a52aacb6878 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 13 Oct 2021 | | Submission deadline | 10 Jun 2021 | | Future notice date | Not specified | | Award date | 11 Jul 2021 | | Contract period | 11 Jul 2021 - 31 Mar 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £345,000 | | Lots value | Not specified | | Awards value | £344,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B1 2ND | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | ECHO RESEARCH | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79419000 - Evaluation consultancy services ## Release History - 13 Oct 2021 at 16:21 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5c8a6993-ff3e-4ed2-9a2b-0a52aacb6878 - 13 Oct 2021 at 15:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5c8a6993-ff3e-4ed2-9a2b-0a52aacb6878 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/5c8a6993-ff3e-4ed2-9a2b-0a52aacb6878 14th October 2021 - Awarded contract notice on Contracts Finder ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-53b41f09-19c3-4e79-aa46-5b625116782d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-53b41f09-19c3-4e79-aa46-5b625116782d.json.