---
title: "Consumer Tracker"
ocid: "ocds-b5fd17-53fbbfdd-a119-4194-8fae-41ae867e7149"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-53fbbfdd-a119-4194-8fae-41ae867e7149"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-53fbbfdd-a119-4194-8fae-41ae867e7149.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-53fbbfdd-a119-4194-8fae-41ae867e7149.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2018-07-02"
---

# Consumer Tracker

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-53fbbfdd-a119-4194-8fae-41ae867e7149

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## Summary

The public procurement process for the "Consumer Tracker" project was conducted by the Department for Environment, Food & Rural Affairs, based in Kenilworth, Warwickshire, England. This tender falls under the market research services industry category and was executed through a selective procurement method, specifically as a call-off from a dynamic purchasing system. The tender period concluded on 15th June 2018 and the contract commenced on 1st July 2018, running until 2nd July 2021. The awarded contract was valued at £151,500 and was granted to YouGov Plc on 21st June 2018.

This contract presents a significant opportunity for businesses in the market research sector to gain insights into public consumer behaviour and trends, which is highly sought after by various organisations. Firms that specialise in analytical research, consumer insight generation, and data analytics would be particularly well-positioned to compete for similar contracts. The established relationship between the government and the awarded supplier highlights the importance of credibility and proven expertise in securing public sector contracts, paving the way for market players aiming for growth in this field.

## Notice

Awarded contract against DPS Market Research framework

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/87472318-ba3c-4b0a-8313-a9235eda4410 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Jul 2018 |
| Submission deadline | 15 Jun 2018 |
| Future notice date | Not specified |
| Award date | 20 Jun 2018 |
| Contract period | 30 Jun 2018 - 2 Jul 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £151,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 2 Jul 2018 at 14:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/87472318-ba3c-4b0a-8313-a9235eda4410

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/87472318-ba3c-4b0a-8313-a9235eda4410
  2nd July 2018 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.ahdb.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-53fbbfdd-a119-4194-8fae-41ae867e7149. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-53fbbfdd-a119-4194-8fae-41ae867e7149.json.