---
title: "User Journeys Towards Enabling Online Misogyny - Qualitative Research"
ocid: "ocds-b5fd17-545365e4-ffe4-4de6-8a6f-18f07cf199a5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-545365e4-ffe4-4de6-8a6f-18f07cf199a5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-545365e4-ffe4-4de6-8a6f-18f07cf199a5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-545365e4-ffe4-4de6-8a6f-18f07cf199a5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2024-07-24"
---

# User Journeys Towards Enabling Online Misogyny - Qualitative Research

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-545365e4-ffe4-4de6-8a6f-18f07cf199a5

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## Summary

OFCOM, located in London, United Kingdom, has completed the procurement process for a project titled "User Journeys Towards Enabling Online Misogyny - Qualitative Research". The project, classified under the industry category of Market Research Services (CPV 79310000), aims to provide insights into user behaviours and media literacy concerning online misogyny. The tender process concluded on 10th May 2024 and the contract, valued at £68,670, commenced on 28th June 2024, with an end date of 31st December 2025. The procurement was conducted using an Other - Under threshold ITT method, suitable for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs).

This tender creates numerous opportunities for businesses that specialise in qualitative research and have a keen interest in social issues, particularly online behaviour and safety. Companies equipped to map user journeys, evaluate media literacy, and propose interventions against online abuse would find this contract highly beneficial. The need for in-depth analysis and innovative solutions to help shape policy and intervention strategies makes it an ideal opportunity for research agencies, think tanks, and consultancy firms with expertise in digital behaviour and online safety. SMEs and VCSEs, in particular, are well-positioned to offer niche, agile, and impactful research services as per the contract specifications.

## Notice

Our goal is to provide insight that informs policy in relation to online misogyny. Specifically, we wish to: Understand user journeys towards enabling online misogyny. In particular: develop an understanding of how individuals are drawn into communities that engage in and encourage online gender-based violence and abuse map user behaviours on different points of the user journey when engaging or encountering online misogyny explore the platform contexts that may enable misogyny Understand the ways in which media literacy impacts online misogyny. provide a picture of how levels of media literacy shape individuals' understanding of their actions online and the impacts of those actions explore the differences that may exist between on and offline behaviour and attitudes Understand potential media literacy interventions. identify the points along the user journey where media literacy platform interventions designed to reduce online abuse and misogyny might be most effective

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/79eb6d7d-0f3b-461a-b8a8-bbc497c1a57b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Under threshold ITT |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jul 2024 |
| Submission deadline | 10 May 2024 |
| Future notice date | Not specified |
| Award date | 6 Jun 2024 |
| Contract period | 27 Jun 2024 - 31 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £68,670 |
| Lots value | Not specified |
| Awards value | £68,670 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ESRO LTD (TRADING AS REVEALING REALITY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 24 Jul 2024 at 18:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/79eb6d7d-0f3b-461a-b8a8-bbc497c1a57b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/79eb6d7d-0f3b-461a-b8a8-bbc497c1a57b
  24th July 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-545365e4-ffe4-4de6-8a6f-18f07cf199a5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-545365e4-ffe4-4de6-8a6f-18f07cf199a5.json.