---
title: "BTA 1154- China Microgapping Campaign"
ocid: "ocds-b5fd17-54693e40-38a8-4813-939d-a169d5f7480e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-54693e40-38a8-4813-939d-a169d5f7480e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-54693e40-38a8-4813-939d-a169d5f7480e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-54693e40-38a8-4813-939d-a169d5f7480e.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2019-06-09"
---

# BTA 1154- China Microgapping Campaign

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-54693e40-38a8-4813-939d-a169d5f7480e

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## Summary

The British Tourist Authority is seeking bidders for the "BTA 1154 - China Microgapping Campaign," an initiative aimed at promoting MicroGapping as a new travel concept for Chinese students and their families. This tender falls under the marketing services industry and is located in London, UK. The procurement process is currently at the Tender stage, with an end date for submissions set for 19th June 2019. The contract is expected to commence on 1st July 2019 and will last until 1st July 2022. The procurement method applied is an open procedure, inviting a wide range of participants.

This tender presents a valuable opportunity for businesses specialising in marketing services, particularly those experienced in tourism promotion and financial services. Companies that can leverage data insights and expand the reach of travel campaigns would be particularly well-suited to compete. The collaboration aims to enhance tourism spend in the UK and create immersive experiences, thus offering a chance for businesses to grow by tapping into the lucrative Chinese tourist market.

## Notice

Offers are invited from bidders who wish to form a Partnership with VisitBritain. Objectives and Purpose: -Promote MicroGapping as a new concept of travel for Chinese students, their families and affluent Chinese BuzzSeekers -Promote immersive and authentic travelling experiences across the UK and all seasons, generate additional visits and incremental tourism spend VisitBritain are looking for a financial services card provider to jointly promote our MicroGapping Campaign. This partner shall aim to: 1)expand the reach the campaign through owned/earned channels, and potentially paid channels 2)provide data insights and analysis to inform campaign approach 3)encourage, enable and/or fulfil campaign audience's spend (esp tourism spend) in the UK

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/708ce281-b926-4f6e-814b-4d89c977cfd7 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jun 2019 |
| Submission deadline | 19 Jun 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Jun 2019 - 1 Jul 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 9SZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Pimlico North |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 9 Jun 2019 at 07:10 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/708ce281-b926-4f6e-814b-4d89c977cfd7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/708ce281-b926-4f6e-814b-4d89c977cfd7
  9th June 2019 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./U592TR823E
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-54693e40-38a8-4813-939d-a169d5f7480e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-54693e40-38a8-4813-939d-a169d5f7480e.json.