--- title: "Media Strategy and Media Buy - It Starts Here Campaign" ocid: "ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2024-06-11" --- # Media Strategy and Media Buy - It Starts Here Campaign Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Tender OCID: ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69.json) ## Summary The West Midlands Growth Company (WMGC) is seeking a media buying agency for their "Media Strategy and Media Buy - It Starts Here Campaign." This tender aims to support an international B2B campaign launching in August 2024 to increase visibility of the region's business ecosystem. The procurement stage is currently open, with the tender period ending on June 28, 2024. The contract period will run from July 29, 2024, to March 31, 2025. The procurement method used is an open procedure below the threshold, and the industry category is advertising and marketing services. This tender by WMGC presents an opportunity for media buying agencies experienced in international campaigns to partner with them. The project involves planning, executing, tracking, and reporting on a global investment campaign targeted at attracting investors and companies to the West Midlands. Businesses specialising in advertising and marketing services, particularly those with expertise in media buying and campaign management, would be well-suited to compete for this tender and contribute to the success of the "It Starts Here Campaign." SMEs are particularly encouraged to participate in this procurement process. ## Notice The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024. The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here. WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries. It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by investors and relocating companies for other, better known, destinations such as London and Manchester. We require a media buying agency with international experience to work with us and in partnership with our appointed PR and creative agency to develop efficient and creative routes to reach our target audiences(s) including a mix of OOH, digital and experiential activity to deliver high-quality activations until March 2025. Additional information: Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/07da8386-bdf0-4658-a686-78c696dfe7d6 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Jun 2024 | | Submission deadline | 28 Jun 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 29 Jul 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342100 - Direct marketing services ## Release History - 11 Jun 2024 at 13:58 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/07da8386-bdf0-4658-a686-78c696dfe7d6 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/07da8386-bdf0-4658-a686-78c696dfe7d6 11th June 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/wmgrowth/aspx/ Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-54752f34-0fb7-454c-ba47-f58d14472b69.json.