---
title: "PR Representation work on behalf of AHDB for Poland and the Czech Republic"
ocid: "ocds-b5fd17-5502a0a3-f766-412e-ad80-b092e6ca29c5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-5502a0a3-f766-412e-ad80-b092e6ca29c5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-5502a0a3-f766-412e-ad80-b092e6ca29c5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-5502a0a3-f766-412e-ad80-b092e6ca29c5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-04-01"
---

# PR Representation work on behalf of AHDB for Poland and the Czech Republic

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-5502a0a3-f766-412e-ad80-b092e6ca29c5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-5502a0a3-f766-412e-ad80-b092e6ca29c5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-5502a0a3-f766-412e-ad80-b092e6ca29c5.json)

## Summary

The recent procurement process titled "PR Representation work on behalf of AHDB for Poland and the Czech Republic" was conducted by the Defra Network eTendering Portal, aimed at providing public relations services. This tender, which has been awarded to i-Blue Marketing, is valued at £145,000, with an overall budget for related activities estimated at £604,000. The contract period is set to commence on 22nd May 2021, and will extend for an initial year with the possibility of three further 12-month extensions. The procurement method was an open procedure conducted above the threshold, and the final selection was made after the tender period ended on 19th February 2021.

This procurement opportunity is well-suited for SMEs with expertise in public relations and market development, particularly those familiar with the food sector, specifically British lamb and beef. Companies that can demonstrate their capability to establish and execute effective market strategies in Poland, Hungary, Finland, and the Czech Republic stand to benefit significantly. The successful representative must be based in Poland, thereby creating additional incentives for local businesses to engage in this tender and expand their operations in these target markets.

## Notice

AWARDED - AHDB Exports is looking for a Polish/English speaking representative to develop the Polish, Hungarian, Finnish and Czech Republic market for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Polish, Hungarian, Finnish and Czech Republic market. The contract is for 1 year with the option to extend for a further 3 periods of 12 months each. The successful supplier must live or have a commercial office in Poland Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7b5b7673-0af5-4619-8b9c-3eb8d747e365 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Apr 2021 |
| Submission deadline | 19 Feb 2021 |
| Future notice date | Not specified |
| Award date | 24 Mar 2021 |
| Contract period | 21 May 2021 - 21 May 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £604,000 |
| Lots value | Not specified |
| Awards value | £145,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | I-BLUE MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 1 Apr 2021 at 09:44 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7b5b7673-0af5-4619-8b9c-3eb8d747e365
- 14 Dec 2020 at 15:49 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a5c9b80c-d793-470a-8517-2156da84028d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7b5b7673-0af5-4619-8b9c-3eb8d747e365
  1st April 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/a5c9b80c-d793-470a-8517-2156da84028d
  14th December 2020 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e6adea9a-ab48-4119-9f93-b02a0c2905a8
  n/a

## Notice URLs

- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-5502a0a3-f766-412e-ad80-b092e6ca29c5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-5502a0a3-f766-412e-ad80-b092e6ca29c5.json.