---
title: "AHDB Beef and Lamb Representative for Italy, Switzerland and Malta"
ocid: "ocds-b5fd17-55ddf2b9-3ba5-4cbd-8848-dbd28ef287c1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-55ddf2b9-3ba5-4cbd-8848-dbd28ef287c1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-55ddf2b9-3ba5-4cbd-8848-dbd28ef287c1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-55ddf2b9-3ba5-4cbd-8848-dbd28ef287c1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2018-07-06"
---

# AHDB Beef and Lamb Representative for Italy, Switzerland and Malta

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-55ddf2b9-3ba5-4cbd-8848-dbd28ef287c1

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## Summary

The procurement process pertains to the contract titled "AHDB Beef and Lamb Representative for Italy, Switzerland and Malta," initiated by the Defra Network eTendering Portal. This project falls within the marketing services industry and is located in England. The procurement method employed is an open procedure, allowing all registered suppliers to participate, with the contract period commencing on 2nd July 2018 and concluding on 1st July 2021. The award of the contract was announced on 11th June 2018, with a total contract value amounting to £444,000. The tender period closed on 18th May 2018, and businesses are expected to have a presence in Italy or Switzerland to be eligible for this opportunity.

This tender presents significant business growth opportunities for organisations that specialise in market development and representation, particularly those with experience in the food and agricultural sectors. Companies that can effectively communicate in both Italian and English, have established relationships in the Italian, Swiss, and Maltese markets, and can devise local marketing strategies for British lamb and beef will be particularly well-suited for this contract. The successful bidder will be expected to act as a brand ambassador, driving market growth and increasing demand, which makes this an attractive opportunity for small to medium-sized enterprises (SMEs) capable of delivering these services.

## Notice

AHDB Exports is looking for an Italian/English speaking representative to develop the Italian, Swiss and Maltese market for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market. The successful representative must be based or have a commercial office in Italy or Switzerland (successful representative will be expected to visit Malta yearly), and will be responsible for driving value and volume sales, the successful representative will be expected to: - Liaise closely with the AHDB Exports team, to agree and update on activity and provide the latest market intelligence and insights - Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets - Effectively maintain and build new relationships with relevant contacts in the Italian market, and where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef - Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty - Act as a brand ambassador for British produce - Liaise with central AHDB staff in areas such as media, PR, digital. The contract is for 3 years and will include a provision for the review and break of the contract after each 12 month period. This is to provide for assessment of performance and the need for representation in the relevant markets. Additional information: Suppliers Instructions How to Express Interest in this Tender~: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the 'PQQs / ITTs Open To All Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant PQQ/ ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the PQQ /ITT into your 'My PQQs/ My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ ITT Details' box 3. Responding to the tender - Click 'My Response' under 'PQQ/ ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dd3a60d5-c133-4fd4-aae3-0c13c428bf08 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jul 2018 |
| Submission deadline | 18 May 2018 |
| Future notice date | Not specified |
| Award date | 10 Jun 2018 |
| Contract period | 1 Jul 2018 - 1 Jul 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £130,000 |
| Lots value | Not specified |
| Awards value | £444,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MR JEFF MARTIN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 6 Jul 2018 at 13:22 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dd3a60d5-c133-4fd4-aae3-0c13c428bf08

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/dd3a60d5-c133-4fd4-aae3-0c13c428bf08
  6th July 2018 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.ahdb.org.uk
- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-55ddf2b9-3ba5-4cbd-8848-dbd28ef287c1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-55ddf2b9-3ba5-4cbd-8848-dbd28ef287c1.json.