--- title: "PQ0308 - Interim Sales and Marketing Support for the Alexander Stadium" ocid: "ocds-b5fd17-560d9077-08f7-4ae7-bf84-25be73104307" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-560d9077-08f7-4ae7-bf84-25be73104307" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-560d9077-08f7-4ae7-bf84-25be73104307.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-560d9077-08f7-4ae7-bf84-25be73104307.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BIRMINGHAM CITY COUNCIL" published: "2022-03-03" --- # PQ0308 - Interim Sales and Marketing Support for the Alexander Stadium Buyer: BIRMINGHAM CITY COUNCIL Current stage: Tender OCID: ocds-b5fd17-560d9077-08f7-4ae7-bf84-25be73104307 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-560d9077-08f7-4ae7-bf84-25be73104307) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-560d9077-08f7-4ae7-bf84-25be73104307.json) ## Summary Birmingham City Council is inviting tenders for "PQ0308 - Interim Sales and Marketing Support for the Alexander Stadium," a project essential for promoting the stadium, which will host events for the Commonwealth Games 2022. This procurement is currently in the active tender stage, with the deadline for submissions set for 18th March 2022. The contract will commence on 1st April 2022 and will last until 31st March 2023. Located in Birmingham, West Midlands, this project falls under the marketing services industry category, focusing on the promotion of event spaces in the redeveloped stadium. This tender presents significant opportunities for businesses specialising in marketing and event management, particularly small and medium-sized enterprises (SMEs) capable of delivering comprehensive sales and promotional services. Companies with experience in developing marketing strategies, managing event logistics, and executing promotional activities will be well-positioned to compete. The successful contractor will play a vital role in not only promoting the stadium but also ensuring its long-term operational success beyond the Commonwealth Games. ## Notice Alexander Stadium is the central location for the Commonwealth Games 2022 hosting the opening and closing ceremonies as well as the athletics events. The site is currently being re-developed with the construction on track to the completed by April 2022 and handed over to the Organising Committee at the end of April 2022. After the games in August 2022, the stadium will undergo further construction works to transform the venue back into its permanent legacy format and thereafter will revert back to the control of the Council for its business as usual operation. To support the delivery of the Council's responsibilities, there is a requirement for an interim sales and marketing support function to promote and sell spaces within the redeveloped stadium site as a venue of choice in the city, to a wide audience from local people, organisations and companies from local SMEs to multi-national companies. This support is needed to allow the operational team to focus on the delivery of the Games and to ensure that bookings are secured in advance of the legacy operation launching. The contract will be for a duration of 12 months commencing 1st April 2022 and will require the following services to be delivered. o To support the establishment of a marketing strategy to sell the stadium facilities and implement after approval by the Council o To establish and manage a dedicated stadium website to promote the conference, meeting and event spaces o To design and produce marketing materials to promote the facilities for distribution to a range of networks and business associations including videos of the facilities, sales brochures, banners, promotional items, press releases and social media promotion in accordance with the Council's design standards and protocols o Arrange and manage a launch event o Attend industry events, exhibitions and networking events, promoting and securing speculative and actual enquiries for sales o Manage all sales enquiries via the website, email and telephone, upsell services and secure bookings for conference, meetings and events, as well as room bookings and corporate membership sales, as required o Liaise with the stadium operational team to ensure any bespoke event enquiries can be accommodated before securing booking o Secure bookings and set out a recommended payment profile based on credit worthiness o Advise payments details to the Council to collect or invoice. o Hand over event bookings to the operational team prior to arrival with a full events brief for delivery o Monitor progress of the support service and advise on continuous improvements o Provide monthly KPI reports based on performance o Production of a range of sales procedures / guidance documents as needed o To provide a dedicated team of sales support staff with an appropriate staffing level that focus on the sales for the stadium o To provide further support staff to supplement this, with experti... Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/31ff4973-f0d0-4633-8e1d-145997390998 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Mar 2022 | | Submission deadline | 18 Mar 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Apr 2022 - 31 Mar 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BIRMINGHAM CITY COUNCIL | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 7WB | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 22 - Printed matter and related products - 39 - Furniture (incl. office furniture), furnishings, domestic appliances (excl. lighting) and cleaning products - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 22100000 - Printed books, brochures and leaflets - 22150000 - Brochures - 39294100 - Information and promotion products - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342200 - Promotional services - 79413000 - Marketing management consultancy services - 79952000 - Event services - 92621000 - Sports-event promotion services ## Release History - 3 Mar 2022 at 21:25 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/31ff4973-f0d0-4633-8e1d-145997390998 - 2 Mar 2022 at 23:56 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/31ff4973-f0d0-4633-8e1d-145997390998 - 2 Mar 2022 at 23:54 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/31ff4973-f0d0-4633-8e1d-145997390998 - 24 Feb 2022 at 23:42 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/31ff4973-f0d0-4633-8e1d-145997390998 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/31ff4973-f0d0-4633-8e1d-145997390998 3rd March 2022 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/birminghamcc/aspx/ Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-560d9077-08f7-4ae7-bf84-25be73104307. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-560d9077-08f7-4ae7-bf84-25be73104307.json.