---
title: "Cambridgeshire County Council Roundabout Sponsorship Soft Market Testing"
ocid: "ocds-b5fd17-56b22224-b6e3-4113-8b86-0c0a6482b5a0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-56b22224-b6e3-4113-8b86-0c0a6482b5a0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-56b22224-b6e3-4113-8b86-0c0a6482b5a0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-56b22224-b6e3-4113-8b86-0c0a6482b5a0.json"
source: "Contracts Finder"
current_stage: "Planning"
buyer: "LGSS"
published: "2023-01-19"
---

# Cambridgeshire County Council Roundabout Sponsorship Soft Market Testing

Buyer: LGSS  
Current stage: Planning  
OCID: ocds-b5fd17-56b22224-b6e3-4113-8b86-0c0a6482b5a0

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## Summary

The Cambridgeshire County Council is conducting a tender process for Roundabout Sponsorship Soft Market Testing. The council, responsible for maintaining roundabouts in the region, aims to ensure road safety by preventing overgrowth that may affect visibility. Interested parties are invited to participate by completing a questionnaire to shape the procurement process in 2023. The procurement stage is in the planning phase, with an engagement end date set for February 17, 2023.

This opportunity, suitable for small and voluntary community sector enterprises, falls under the industry category of Advertising and Marketing Services. Businesses offering advertising consultancy, management, and campaign services, as well as marketing services, would be well-suited to compete. The procurement aims to create opportunities by providing sponsorship for roundabouts in the East of England region, offering potential growth avenues for interested businesses.

## Notice

Cambridgeshire County Council (CCC) is responsible for the upkeep and maintenance of the region's roundabouts. The key consideration is that the roundabouts are safe for road users. This means they cannot be overgrown to such a point that visibility is adversely affected. CCC have had a contract for roundabout sponsorship for many years, with periodic reviews but continuing largely unchanged. Under the terms of the original contract the provider took responsibility for the advertising on 58 roundabouts, with others from the districts planned to come under the contract as individual historic agreements ended. Records from the time show very few roundabouts were unsponsored. Neither CCC nor the provider were required to apply for Advertising Consent, and the provider would eventually maintain all 180 roundabouts in the County, regardless of whether they hosted advertising activity. It is noted that by maintaining the roundabouts the provider gives the benefit of a cost avoidance to the Authority, although the exact figure attributed to this is to be confirmed. CCC invite interested parties to complete and return the attached document "CCC Roundabout Sponsorship Soft Market Testing Questionnaire", to allow the Authority to take an informed decision on how to shape the procurement process that shall follow later in 2023.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7f99ffc3-e1c5-43f3-9d85-4afa25690736 |
| Notice type | Planned Procurement Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jan 2023 |
| Submission deadline | Not specified |
| Future notice date | 17 Feb 2023 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LGSS |
| Locality | HUNTINGDON |
| Post town | Peterborough |
| Postcode | PE28 4YE |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH4 Cambridgeshire and Peterborough |
| ITL 3 | TLH42 Cambridgeshire CC |
| Local authority | Huntingdonshire |
| Electoral ward | The Stukeleys |
| Westminster constituency | Huntingdon |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79341500 - Aeral advertising services
- 79342000 - Marketing services

## Release History

- 19 Jan 2023 at 09:50 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/7f99ffc3-e1c5-43f3-9d85-4afa25690736

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7f99ffc3-e1c5-43f3-9d85-4afa25690736
  19th January 2023 - Early engagement notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3511c68f-897f-447d-b675-d2cedd52656e

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-56b22224-b6e3-4113-8b86-0c0a6482b5a0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-56b22224-b6e3-4113-8b86-0c0a6482b5a0.json.
