---
title: "Email Service Provider - AWARD"
ocid: "ocds-b5fd17-56fbd108-acda-42dd-adea-3152ce7676cf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-56fbd108-acda-42dd-adea-3152ce7676cf"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-56fbd108-acda-42dd-adea-3152ce7676cf.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-56fbd108-acda-42dd-adea-3152ce7676cf.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2025-07-10"
---

# Email Service Provider - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-56fbd108-acda-42dd-adea-3152ce7676cf

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-56fbd108-acda-42dd-adea-3152ce7676cf)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-56fbd108-acda-42dd-adea-3152ce7676cf.json)

## Summary

The public procurement contract titled "Email Service Provider - AWARD" was conducted by the British Film Institute (BFI) located in London, United Kingdom. The award stage of the procurement process was completed on 10th July 2025. The procurement aimed to secure a supplier to align with BFI's Screen Culture 2033 strategy by implementing an email marketing strategy for three years. This tender falls under the industry category of sales, marketing, and business intelligence software, with a focus on electronic mail services. The contract, valued at £158,634, runs from 14th July 2025 to 30th June 2028, and was awarded to BRAZE LIMITED. The procurement process utilised an open procedure method, and businesses had until 18th March 2025 to submit their tenders.

This procurement offers substantial opportunities for growth, particularly for businesses involved in electronic mail software and marketing services. Small and medium enterprises (SMEs) could stand to benefit, given BFI's declared suitability criteria for this contract type. With a three-year period contract, businesses specialising in providing comprehensive email marketing solutions and sales software could enhance their profiles and develop long-term associations by supporting a significant client like BFI. This tender is especially appealing to those businesses with experience in supporting strategic marketing initiatives on a global scale, as delivery spans multiple geographic regions including the British Overseas Territories and Europe.

## Notice

To bring us into alignment with BFI Screen Culture 2033 strategy, we have devised an email marketing strategy for the next three years and are seeking a first-class Email Service Provider to enable us to deliver it alongside an extremely busy business-as-usual programme of marketing and transactional emails.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/756eca2c-788c-417c-a168-076f72a8386b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Jul 2025 |
| Submission deadline | 18 Mar 2025 |
| Future notice date | Not specified |
| Award date | 9 Jul 2025 |
| Contract period | 13 Jul 2025 - 30 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £158,634 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRAZE |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48223000 - Electronic mail software package
- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72212480 - Sales, marketing and business intelligence software development services
- 72412000 - Electronic mail service provider
- 79342000 - Marketing services

## Release History

- 10 Jul 2025 at 10:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/756eca2c-788c-417c-a168-076f72a8386b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/756eca2c-788c-417c-a168-076f72a8386b
  10th July 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-56fbd108-acda-42dd-adea-3152ce7676cf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-56fbd108-acda-42dd-adea-3152ce7676cf.json.