---
title: "Behavioural Insight Testing Call Off Contract"
ocid: "ocds-b5fd17-570eb5b9-d97b-42c4-96db-5f15bf9472ec"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-570eb5b9-d97b-42c4-96db-5f15bf9472ec"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-570eb5b9-d97b-42c4-96db-5f15bf9472ec.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-570eb5b9-d97b-42c4-96db-5f15bf9472ec.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-04-09"
---

# Behavioural Insight Testing Call Off Contract

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-570eb5b9-d97b-42c4-96db-5f15bf9472ec

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## Summary

The Department for Environment, Food and Rural Affairs (Defra) has successfully completed a tender titled "Behavioural Insight Testing Call Off Contract." This initiative falls under the research consultancy services category and is located within the United Kingdom. The procurement process was conducted through a selective method, specifically as a call-off from an existing framework agreement. The contract period commenced on 8 April 2021 and will run until 31 March 2023, with an award date recorded on 26 March 2021. The total value of the awarded contract is £750,000.

This tender presents significant opportunities for businesses specialising in behavioural research and consultancy services. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) could effectively compete for future contracts in this sector, particularly those with expertise in social and behavioural science. The ability to design, test, and evaluate communication strategies aimed at influencing public behaviour will be crucial, making this a valuable prospect for firms capable of providing innovative research solutions.

## Notice

The Department for Environment, Food and Rural Affairs (Defra), Strategic Behavioural Insights Team is commissioning to establish a two-year call-off contract for behavioural research which aims to design, test and evaluate the effects of different communications with the public, or specific target audiences within the general population within the UK. This call-off contract will be used to support Defra group policy and communications in applying social and behavioural science to optimise behaviour change relating to a wide range of issues within Defra's brief.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/167c2a03-05f6-4630-89f7-7d07bd37b685 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Apr 2021 |
| Submission deadline | 9 Mar 2021 |
| Future notice date | Not specified |
| Award date | 26 Mar 2021 |
| Contract period | 7 Apr 2021 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £750,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73210000 - Research consultancy services

## Release History

- 9 Apr 2021 at 09:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/167c2a03-05f6-4630-89f7-7d07bd37b685

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/167c2a03-05f6-4630-89f7-7d07bd37b685
  9th April 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/78e500d0-df01-4237-80b9-871ccb1fa94d
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-570eb5b9-d97b-42c4-96db-5f15bf9472ec. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-570eb5b9-d97b-42c4-96db-5f15bf9472ec.json.