--- title: "GB-London: BTA1374 - Multi Touchpoint Customer Journey Data" ocid: "ocds-b5fd17-572a7c26-c6cf-498a-8eae-345c71ef32c6" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-572a7c26-c6cf-498a-8eae-345c71ef32c6" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-572a7c26-c6cf-498a-8eae-345c71ef32c6.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-572a7c26-c6cf-498a-8eae-345c71ef32c6.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BRITISH TOURIST AUTHORITY" published: "2021-02-01" --- # GB-London: BTA1374 - Multi Touchpoint Customer Journey Data Buyer: BRITISH TOURIST AUTHORITY Current stage: Tender OCID: ocds-b5fd17-572a7c26-c6cf-498a-8eae-345c71ef32c6 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-572a7c26-c6cf-498a-8eae-345c71ef32c6) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-572a7c26-c6cf-498a-8eae-345c71ef32c6.json) ## Summary The British Tourist Authority (BTA) is currently conducting an open tender for the project titled "Multi Touchpoint Customer Journey Data". This procurement falls under the category of data services and is aimed at enhancing tourism through a comprehensive platform that tracks customer journeys. The tender is located in London, United Kingdom, with a deadline for submissions set for 12th February 2021. The total value of the contract is estimated at £500,000, with a minimum value of £100,000, and the contract period is scheduled to commence on 23rd February 2021 and run until 24th March 2022. This tender presents a valuable opportunity for small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) specializing in data analytics and tourism services. Businesses that can provide insights into customer behaviour and data management will be well-positioned to compete for this contract. By participating in this procurement process, companies can contribute to the BTA's mission of revitalising the tourism sector while potentially expanding their own client base and service offerings in this growing industry. ## Notice The British Tourist Authority (BTA) T/A - VisitBritain/VisitEngland play a unique and critical role leading the growth of tourism and providing expertise, leadership and insight to government and the tourism industry. With a mission to build on tourism's record of success, to make tourism more successful and productive for the economy. Therefore, this work is being commissioned to create the foundation of a platform that will enable VisitBritain/VisitEngland empower the sector through the power of data and insight. The purpose of this requirement is for the BTA to purchase access to key tourism data. This will give us access to a complete lifecycle view of all key stages of the customer journey in a clean, easy to access platform to inform internal decision making as part of our tourism recovery plan (ensuring our marketing is as refined in targeting the right audience at the right time using the right channel mix), and enhancing our ability to evaluate the effectiveness of our sector activities (where we can track not just what consumers are saying as measures of intent but what they actually do, spend money on and travel to), optimise marketing in flight, and address the gaps in knowledge that only demand side data can cover. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c91e4461-5d4e-47b8-9d22-650bde500160 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Feb 2021 | | Submission deadline | 12 Feb 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 23 Feb 2021 - 24 Mar 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £500,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BRITISH TOURIST AUTHORITY | | Locality | LONDON | | Post town | South West London | | Postcode | SW1W 9SZ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | Pimlico North | | Westminster constituency | Cities of London and Westminster | | Delivery location | TLI London | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72300000 - Data services ## Release History - 1 Feb 2021 at 18:30 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c91e4461-5d4e-47b8-9d22-650bde500160 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/c91e4461-5d4e-47b8-9d22-650bde500160 1st February 2021 - Opportunity notice on Contracts Finder - https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA1374---Multi-Touchpoint-Customer-Journey-Data/96846S27P4 Please follow this link to view the notice. ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-572a7c26-c6cf-498a-8eae-345c71ef32c6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-572a7c26-c6cf-498a-8eae-345c71ef32c6.json.