---
title: "Creative Services, Media Planning & Buying and Search Engine Optimisation"
ocid: "ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "TRANSPENNINE TRAINS LIMITED"
published: "2023-09-08"
---

# Creative Services, Media Planning & Buying and Search Engine Optimisation

Buyer: TRANSPENNINE TRAINS LIMITED  
Current stage: Tender  
OCID: ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c)  
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## Summary

The buying organisation for this procurement opportunity is Transpennine Trains Limited. The title of the tender is "Creative Services, Media Planning & Buying and Search Engine Optimisation" in the industry category of Advertising and marketing services. The procurement stage is currently active, set to conclude on 20th October 2023. The contract period is from 1st April 2024 to 31st March 2026. The procurement method is a selective Negotiated procedure, with a total contract value of £14,000,000. The tender is located in the North West region of the United Kingdom.

This tender presents business growth opportunities for companies specializing in creative services, media planning & buying, and search engine optimization. Small and medium-sized enterprises (SMEs) would be well-suited to compete for this tender. Businesses with expertise in developing integrated marketing campaigns, strategic media buying, channel planning, and SEO implementation are encouraged to participate. The tender from Transpennine Trains Limited offers a chance to engage in high-value contracts and tap into the advertising and marketing services sector.

## Notice

There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - *High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. *Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. *Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/824e73b6-a422-4489-bd24-739586c36508 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Sep 2023 |
| Submission deadline | 20 Oct 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Mar 2024 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £14,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPENNINE TRAINS LIMITED |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M1 6LT |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD33 Manchester |
| Local authority | Manchester |
| Electoral ward | Piccadilly |
| Westminster constituency | Manchester Central |
| Delivery location | TLD North West (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 8 Sep 2023 at 16:00 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/824e73b6-a422-4489-bd24-739586c36508

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/824e73b6-a422-4489-bd24-739586c36508
  8th September 2023 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./BDC3UF93J2
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c.json.