--- title: "Digital Inclusion Behavioural Insights Research" ocid: "ocds-b5fd17-57a64a5a-12d0-485a-bcd4-a306260f4257" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-57a64a5a-12d0-485a-bcd4-a306260f4257" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-57a64a5a-12d0-485a-bcd4-a306260f4257.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-57a64a5a-12d0-485a-bcd4-a306260f4257.json" source: "Contracts Finder" current_stage: "Tender" buyer: "CAMBRIDGESHIRE COUNTY COUNCIL" published: "2024-06-28" --- # Digital Inclusion Behavioural Insights Research Buyer: CAMBRIDGESHIRE COUNTY COUNCIL Current stage: Tender OCID: ocds-b5fd17-57a64a5a-12d0-485a-bcd4-a306260f4257 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-57a64a5a-12d0-485a-bcd4-a306260f4257) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-57a64a5a-12d0-485a-bcd4-a306260f4257.json) ## Summary The Cambridgeshire County Council has initiated a tender for the project titled "Digital Inclusion Behavioural Insights Research" within the services industry category. The procurement method is an open procedure with a value of £50,000. The tender period ends on June 30, 2024, with a contract period running from July 8, 2024, to February 28, 2025. This tender aims to conduct segmentation analysis of digitally excluded populations to develop behaviour change interventions, with a focus on enhancing digital confidence and skills among residents in the UK. This opportunity presented by the tender for "Digital Inclusion Behavioural Insights Research" can benefit small and medium enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations interested in providing social research services. Businesses looking to engage in projects supporting digital inclusion and promoting sustainable digital skills development would find this tender suitable for their growth and social impact objectives. ## Notice Previously, LOTI (London Office for Technology and Innovation) and a consortium of London local authorities carried out research to develop a toolkit on how to map digital exclusion. In addition to this, Westminster City Council, Royal Borough of Kensington and Chelsea, and LOTI conducted further ethnographic research to segment the digitally excluded population into groups with shared characteristics. Two of the segments ('Not for me' and 'Reliant on others') made up over half of the digitally excluded population from the research, and they also constitute those who are most entrenched in digital exclusion and therefore the most difficult to engage. We would like to conduct further segmentation analysis of these two major segments to deliver behavioural insights findings which in turn would enable the development of behaviour change pilots and interventions to reach the most digitally excluded residents and engage them with digital support to increase and improve their digital confidence, ability, and sustainable skills. Previously, public sector stakeholders have recognised the importance of the research and pledged their support for further work. After the research has taken place, and the report has been delivered, we will look to engage other local authorities and public sector bodies to participate in this research study where appropriate. E.g., getting involved in hackathons to develop pilot proposals etc. Any findings and recommendations from this work would need to be scalable and replicable across local authorities and public sector bodies working to support digital inclusion across the UK. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/83801d6d-421a-4f74-9e6a-ba9bf8b9e690 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 28 Jun 2024 | | Submission deadline | 30 Jun 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 7 Jul 2024 - 28 Feb 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £50,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CAMBRIDGESHIRE COUNTY COUNCIL | | Locality | HUNTINGDON | | Post town | Peterborough | | Postcode | PE28 4YE | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH4 Cambridgeshire and Peterborough | | ITL 3 | TLH42 Cambridgeshire CC | | Local authority | Huntingdonshire | | Electoral ward | The Stukeleys | | Westminster constituency | Huntingdon | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79315000 - Social research services ## Release History - 28 Jun 2024 at 08:32 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/83801d6d-421a-4f74-9e6a-ba9bf8b9e690 - 14 Jun 2024 at 16:12 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4a3c74c5-0d48-4961-8d60-50d4070be021 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/83801d6d-421a-4f74-9e6a-ba9bf8b9e690 28th June 2024 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/4a3c74c5-0d48-4961-8d60-50d4070be021 14th June 2024 - Opportunity notice on Contracts Finder - https://procontract.due-north.com/Advert?advertId=13d6f9fc-672a-ef11-812c-005056b64545 Advert ## Notice URLs - https://www.cambridgeshire.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-57a64a5a-12d0-485a-bcd4-a306260f4257. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-57a64a5a-12d0-485a-bcd4-a306260f4257.json.